Chapter 13 Design and Production

1. Chapter 13Design and Production Outline • Visual communication • Print art direction • Print production • Television art director • Broadcast production • Web site design

2. Visual Communication • The art director Chapter 13: Design and Production

3. Print Art Direction • Illustrations and photos • Color in print • Typography • 1. • 2. • 3. • 4. Chapter 13: Design and Production

4. Print Art Direction • Layout and design • 1. • 2. • Print media requirements • 1. • 2. • 3. • 4. Chapter 13: Design and Production

5. Print Production • Art reproduction • 1. • Printing processes • 1. • 2. Chapter 13: Design and Production

6. Television Art Direction • 1. • 2. Chapter 13: Design and Production

7. Broadcast Production • Producing radio commercials • Producing TV commercials • 1. • 2. • 3. Chapter 13: Design and Production

8. Broadcast Production • TV production process • 1. • 2. • 3. Chapter 13: Design and Production

9. Web Design • 1. • 2. Chapter 13: Design and Production