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Even though demonetization and better tax administration had reduced gold investments to a certain extent, Indians are going nowhere without investing a part of their savings in gold.
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Gold – Still A Symbol Of Wealth And Security For Indians “Old is gold”; that’s for sure. But, for us Indians, gold is never old! We still symbolize gold as a status of wealth, and a means of security. While many experts believe that gold would fade as an investment instrument over a long period of time, it doesn’t seem to be true any time soon. Owing to the demonetization and better tax administration, the widespread diversion of black money to gold had come down significantly. However, with the changing times, the investment in gold comes up again. India and gold India is a land of festivals and weddings, all celebrated in a grand way. And, each festival and wedding has one most common element – gold! Nothing seems to be complete without some gold in India. Gold has been a traditional and ancient metal being used by Indians gracefully over the decades; and with the demand trends seen, the appeal only seems to grow. Gold has also been a traditional indicator of wealth, with a cultural aspect to it. And, investment in gold has always seen to give stable returns. Moreover, comparing gold investment to investments in debentures, it always seems safer; mainly because of the high internal demand. Furthermore, comparing gold investment to investments in real estate, the latter requires huge investments. Comparatively, gold investment can be done in even the smallest amounts. Moreover, given that gold is considered as a part of social security, most Indians aspire to keep a part of their savings in gold.
Indian weddings and gold The World Gold Council has reported that wedding purchases in January-March 2019 and lower prices have lifted Indian gold jewellery demand to 125.4 tons, or by 5% every year. With gold gifting and gold purchases an important part of marriage rituals, weddings have been estimated to generate almost 50% demand for the precious metal. The poor segment and gold It is true that Indians belonging to the poor segment can't think about investing in gold. Instead, they would prefer putting their savings into bank accounts. In order to help such people, the government has emphasized inclusion of the poorest of the poor into banking system, which is set to yield positive results in the years to come. In the past five years, almost 34 crore Jan Dhan bank accounts have been opened to enable direct transfer of government subsidy. However, this doesn’t mean that the entire nation will stop investing in gold and shift to bank accounts only. Both the middle and upper class are set to investing a good amount of their savings in gold. Indians are in fact seen to have a certain attachment with gold. They generally hold around 10-15% investment portfolio in gold. Gold is a part of social security for most Indians. This is why India has been observed to be the biggest consumer of gold. You are definitely lucky enough to belong to the middle and upper class, which makes you a candidate for investing in gold. So, take up the opportunity and invest a part of your savings in gold. You could invest in gold coins and gold bars, or your favourite jewellery designs. You could choose from readily designs available, or have your darling choice of designs especially made from a professional customized gold jewellery shop in Bangalore, one like Aura Jewels.
