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Hockey on SLAM! Sports and NHL Video Highlights

Hockey on SLAM! Sports and NHL Video Highlights About SLAM! Sports SLAM! Sports is one of the leading sites for local and international sports information in Canada* Articles are contributed by key Sun Media journalists Sports news and scores are available in real-time

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Hockey on SLAM! Sports and NHL Video Highlights

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  1. Hockey on SLAM! Sports and NHL Video Highlights

  2. About SLAM! Sports • SLAM! Sports is one of the leading sites for local and international sports information in Canada* • Articles are contributed by key Sun Media journalists • Sports news and scores are available in real-time • Blogs and text messaging • Offers exclusive coverage of Canadian athletes • Canoe.ca is the official NFL Canada Internet sponsor and now features NHL video highlights * Comscore Custom Report May 2007

  3. SLAM! Sports Canoe SLAM! Sports English Channel http://slam.canoe.com Slam! Sports is your one-stop online destination for comprehensive sports information. From Hockey to Handball, SLAM! covers all the bases. • Over 8 million monthly page views * • 806,672 unique monthly visitors ** • 66% of visitors are male ** • 34% of visitors are female ** • 53% have HHI of 60K+ ** • 36% have HHI of 75K+ ** * Source: Canoe Network internal servers, May 2007 ** Source: Comscore, May 2007

  4. Hockey on SLAM! Sports Hockey is one of the most popular sections of the Slam! Sports site. Hockey fans make it their destination for: • Game highlights • Player bios • Blogs • The Photo Gallery • Schedules • Playoff Standings • Eastern and Western Conference Standings • Plus content on AHL and CHL

  5. NHL Video Highlights • Canoe.ca visitors now have access to official NHL video clips • Hundreds of highlights from every televised hockey game • Weekly “best of” packages for saves, hits and goals

  6. Team Sports Canoe visitors have a higher than average participation rate in the following team sports: Target: Team Sports Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  7. Winter Sports Canoe visitors have a higher than average participation rate in the following winter activities: Target: Winter sports Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  8. Active Lifestyles Canoe visitors have a higher than average participation rate in the following activities: Target: Athletics Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  9. NHL Video Opportunities • Pre-rolls • Big Box ad units • Channel header bar (704 x 30 pixels)  • A “sponsored by” button, which can be featured on the video channel (232 x 22 pixels, ad served)

  10. TORONTO: 416.350.6155 adsales@canoe.ca MONTREAL: 514.598.2809 infoventes@canoe.ca Canada’s leading portal for Canadian content

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