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Marketing Your Chapter Or Region

Marketing Your Chapter Or Region. Presented by the National Communications and Public Relations Committee communications@bignet.org. Marketing BIG Chapters and Regions.

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Marketing Your Chapter Or Region

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  1. Marketing Your Chapter Or Region Presented by the National Communications and Public Relations Committee communications@bignet.org

  2. Marketing BIG Chapters and Regions • Audience - the entire government staff who all have some direct or indirect input into the environment of the African American employee in the workplace • Our approach – Speaking with a BIG voice shows that you represent the interests of the blacks at your agency, the 500,000 black federal workers in the country, and the 2.5 million African American government workers at the Federal, state and local level.

  3. YOUR PR STRATEGY • Word of mouth/Networking • Posters/flyers • Leaflet/brochure • Fact sheets • Newsletter • News Release • Advertisement • Direct mail • Website

  4. WHAT IS NEWS? • Adapt BIG National reports/recommendations • Conduct a poll or survey • Make an analysis of published statistics • Create special projects for the community • Attend or conduct workshops and conferences

  5. WHAT IS NEWS? • Form or announce the names of a committee • Announce new officers • Issue a report • Celebrate a well-known “week” or “day” • Present an award • Give a scholarship

  6. WHAT IS NEWSWORTHY? • Something new, that no one has ever said or heard before • Something timely – yesterday’s news is old news • Something that involves a public figure or organization • Something unusual or ironic • Something with a human interest angle

  7. WHAT IS NEWSWORTHY? • Something visual • Something that centers around an event or happening • Something that affects a large number of people • Something which is a variation of a theme already receiving media attention • Something interesting on an otherwise slow news day

  8. Inverted Pyramid – Your News Release LEAD WHO WHAT MOST IMPORTANT WHEN INFORMATION WHERE WHY BODY ELABORATES ON LEAD QUOTES & BACKGROUND INFORMATION LEAST INFORMATION Note: Inverted pyramid accommodates the media who will cut from bottom

  9. NATIONAL OFFICE PRODUCTS • BIG REPORTER • BIG BULLETIN • BIG MEMBERSHIP FOLDERS • BIG BROCHURES • BIG NTC MULTIMEDIA CD • BIG MEMBERSHIP VIDEO • BIG COMMEMORATIVE KITS • BIG WINNING WAYS

  10. Other Products and Services NCPRC Website http://www.bignet.org/regional/ communications/index.htm NCPRC Order Form Standard Advertisements Publication Schedule

  11. References • AWED Course Material • DDB Needham Worldwide • Successful Media Strategies Course material Vanguard Communications

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