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Propaganda in The Media. War Time & Modern Advertising. What is propaganda?. Propaganda is a way of using text and graphics to manipulate people and achieve a desired affect or outcome. Propaganda makes it difficult to make informed decisions based on accurate information.
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Propaganda in The Media War Time & Modern Advertising
What is propaganda? • Propaganda is a way of using text and graphics to manipulate people and achieve a desired affect or outcome. • Propaganda makes it difficult to make informed decisions based on accurate information. • During wartime, propaganda provides an outlet for our fears and frustrations, and allows us to dehumanize the enemy so we can destroy them without a second thought. • Propaganda is also used regularly in advertising to convince the populace to buy or do what the advertisers want.
Bandwagon • This technique is contrived peer pressure. • Everyone is drinking this soda, wearing this shoe, voting for this candidate. • If everyone else is doing it, shouldn’t you be too? After all, no one wants to be left out.
Bandwagon- Advertising This technique tries to persuade everyone to join in and do the same thing.
Bandwagon- War Time Everyone listens to the Fuhrer
Testimonial • This is when a celebrity, athlete or other famous person endorses a product, whether they are qualified as an expert or not. • If you’re favorite actress uses a certain brand of shampoo, and you want to be and look just like her, you’re going to buy her shampoo.
Testimonial- Advertising An important person or famous figure endorses a product.
Plain Folks • This technique associates a product or candidate with the average, every day person. • It is someone everyone can identify with, or something everyone enjoy or accomplish.
Plain Folks- Advertising Like a good neighbor, State Farm is there.
Plain Folks- War Time "We are for Adolf Hitler!"
Transfer • This form of propaganda transfers the fame, prestige, or reliability of something or someone to an issue that may or may not be related. • When politician wear a flag pin or pray publicly, they are saying the country and God are on their side. • You are made to feel that the benefits or drawbacks of a product or person will be yours if you associate with them.
Transfer- Advertising Good feelings, looks, or ideas transferred to the person for whom the product is intended.
Fear • This is when consumers are made to feel that something terrible will happen to them personally if they don’t do what they are being asked to.
Logical Fallacies • Logical fallacy= flawed logic • This is when you draw a conclusion from a series of premises unrelated or faulty premises. • For example: This candidate favors gun control. Hitler and the Nazis also favored gun control. Therefore, this candidate is Hitler and a Nazi.
Glittering Generalities • This is when words and images that generally carry a favorable meaning to everyone (Liberty, Freedom, Democracy, Righteousness) are associated with a person, product or idea. • Generally the problem is that there is no evidence of a link between the great idea and the product/person, and/or you are meant to feel like they represent the idea and you should side with them if you want access to it.
Glittering Generalities- War Time "Open the door to freedom! Put a strong man at the helm! Out of the swamp! Forward with the powers of renewal!”
Name-Calling • This technique is a kind of mud slinging or bullying in the media. • An ad will link a negative word or image with a person, idea, or product in the hope that consumers will reject them so as not to be associated with such awfulness. • This is the opposite of glittering generalities.
Name-calling- Advertising Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.
Name-Calling- War Time "The Jew: The inciter of war, the prolonger of war."
