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Rhetoric and Propaganda techniques in the media

Clipart-Microsoft Office XP 2002. Whose voice guides your choice?. Rhetoric and Propaganda techniques in the media. What are Propaganda techniques?. Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior.

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Rhetoric and Propaganda techniques in the media

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  1. Clipart-Microsoft Office XP 2002 Whose voice guides your choice? Rhetoric and Propaganda techniques in the media

  2. What are Propaganda techniques? • Propaganda is designed to persuade. • Its purpose is to influence your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice.”

  3. Bandwagon Clipart-Microsoft Office XP 2002 • Everybody is doing this. • If you want to fit in, you need to “jump on the bandwagon” and do it too. • The implication is that you must JOIN in to FIT in.

  4. Ike for President

  5. Slippery Slope a relatively small first step leads to a chain of related events culminating in some significant effect, much like an object given a small push over the edge of a slope sliding all the way to the bottom.

  6. We’ve all seen how this ends

  7. Name-calling • A negative word, image or feeling is attached to an idea, product, or person. • If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

  8. Not for Tennessee

  9. Testimonial • A famous person endorses an idea, a product, a candidate. • If someone famous uses this product, believes this idea, or supports this candidate, so should we.

  10. Irvine for Congress

  11. Glittering Generalization • A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. • Words like truth, democracy, beauty, timeless are examples of those general terms.

  12. Train

  13. Hasty Generalization reaching an inductive generalization based on insufficient evidence— essentially making a hasty conclusion without considering all of the variables.

  14. Mama grizzlies Sarah doesn’t speak for me

  15. Plain-folks appeal • This idea, product, or person is associated with normal, everyday people and activities.

  16. Real People

  17. Transfer • Transferring feelings about something familiar to the candidate / idea/product • The message may not necessarily be associated with them.

  18. Slavery

  19. Faulty Dilemma when someone tries to force on you only one answer (either or ) Ex: “Either you have faith or you believe science.”

  20. "This is Alabama. We Speak English. If you want to live here, learn it.”

  21. Fear Mongering • the use of fear to influence the opinions and actions of others towards some specific end.

  22. Peace Little Girl “Daisy”

  23. Straw Man: a type of argument and is an informal fallacy based on misrepresentation of an opponent's position

  24. Saddam back in power?

  25. Card-Stacking only presenting information that is positive to an idea or proposal and omitting information contrary to it.

  26. Lesser of Two Evils tries to convince us of an idea or proposal by presenting it as the least offensive option.

  27. Aritstotle Appeals: Ethos Pathos Logos

  28. Logos: argument based on logic Ethos: Developing trust, ethics, or credibility. Pathos: appeal to emotions

  29. Examples

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