80 likes | 140 Views
COM 486 Week 1 Individual Assignment IMC and CMM Basics<br> <br>COM 486 Week 2 Assignment Message Map Presentation<br> <br>COM 486 Week 3 Assignment Marketing Communications Plan<br> <br>COM 486 Week 4 Individual Assignment Movie Promotion and Advertising<br> <br>COM 486 Week 5 Assignment Integrated Marketing Communications Campaign<br>
E N D
COM 486 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com
COM 486 Experience Tradition/uophelp.com COM 486 Entire Course For more course tutorials visit www.uophelp.com • COM 486 Week 1 Individual Assignment IMC and CMM Basics • COM 486 Week 2 Assignment Message Map Presentation • COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Experience Tradition/uophelp.com COM 486 Week 1 Individual Assignment IMC and CMM Basics For more course tutorials visit www.uophelp.com • differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points: • How can these companies maintain a positive corporate image? • What changes would you recommend to further enhance their corporate image? • Format your paper consistent with APA guidelines
COM 486 Experience Tradition/uophelp.com COM 486 Week 2 Assignment Message Map Presentation For more course tutorials visit www.uophelp.com • Choose either the catering, conference, or hotel businesses on Baderman Island. • Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management. • Present your Message Map™ based on the Learning Team’s selection of
COM 486 Experience Tradition/uophelp.com COM 486 Week 3 Assignment Marketing Communications Plan For more course tutorials visit www.uophelp.com • Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. • Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics
COM 486 Experience Tradition/uophelp.com COM 486 Week 4 Individual Assignment Movie Promotion and Advertising For more course tutorials visit www.uophelp.com • You work for a large movie studio and your job is to promote and advertise a new movie. • Choose the type of movie and the target audience the studio hopes to attract. • Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following: • How do you plan to integrate technology into integrated
COM 486 Experience Tradition/uophelp.com COM 486 Week 5 Assignment Integrated Marketing Communications Campaign For more course tutorials visit www.uophelp.com • Resource: BadermanIsland Virtual Organization • Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland. • Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections: • Executive summary of no more than 350 words
COM 486 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com