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Search Engine Optimization SEO the Component of the Digital Marketing refers to the process of getting the maximum number of visitor on a particular website, and that visitor turns into the customers. SEO is the game of playing the Keywords to appear on the search results so that the people can find out the website with search the keywords.
SEO Has Two Core Parts On Page SEO Off Page SEO ❑ Back linking ❑ Guest Posting ❑ Networking ❑ PPT Submission ❑ Web 2.0 ❑ Heading Tag Optimization ❑ Image Tag Optimization ❑ Monitoring ❑ Web Page SEO Content ❑ Onsite Blogging
Keyword Research Keyword Research refers to fetching out the Keywords that the competitors are using for the niche you are building the website. In short, it is the research which analyses what type of keywords are being searched by the visitors. There are different types of keywords: ❑ LSI keywords ❑ Global Keywords ❑ High Competition Keyword ❑ Low Competition Keywords ❑ Exact Match Keyword ❑ Search Term Keyword
Competitor Analysis We analyze the competitors which is the very first step of the search engine optimization in order to have the in- depth knowledge of the workings of the Top Ten competitors and according we make out the plans for our website to beat the top ten competitors and appear on 1st position of the search engine results. The following two tools are a master tool of SEO by which we get the each and every aspect of competitors workings ❑ SEMRUSH ❑ AHREF
Website Audit Website Audit is the very basic step of the search engine optimization. We have the analysis of the website by the best tools of website audit tools. ❑ Website Auditor ❑ Screaming Frog These tools provide us with the depth analysis such as ❑ On-site Modifications ❑ Off-page Submissions linking ❑ Organic Traffic Generation
Crawling Crawling refers to the process where the Google bot crawls over the website. In other words, it starts following the website. At the crawling stage, Google only looks at the website content, codes and the respected optimization of the website.
Indexing Normal Indexing takes weeks or month maybe three months to get index, or there are two ways that are used by SEO expert for indexing the links within a day. Tools For Indexing used by the Experts ❑ Google Webmaster tool ❑ Omega Indexer COLINK RI
On Page Optimization On page has the optimization some of the important aspect that needs to be considered are: ❑ User Friendly URL ❑ Meta Titles ❑ Meta descriptions ❑ Meta Keywords ❑ Domain Authority Optimization ❑ Page Authority Optimization
On Page Linking's There are two types of linking concerning on page External Linking The eternal links refer to the relationship that the website gets the relationship out of itself domain.If any link coming towards from the outside is referred to as the external link. Internal Linking On the other hand, the internal link is the link that the domain is getting linking from its different pages and the posts.
Conclusion Search Engine Optimization has become the medicine of the modern world. With SEO, Google has a presence in this online world. The internet and the connection of online world run on the Digital World where every single person needs SEO for getting the rankings and the target customers for the business. SEO = HIGH TRAFIC PLUS SALES