Bilal El-Cheikh Development Director

1. BILAL EL-CHEIKH DEVELOPMENT DIRECTOR Piety group managing director Bilal El Cheikh said an application for a proposed development of 273 apartment units was submitted to the Auburn City Council for the first phase of the development, which is scheduled to be completed in September 2017.

2. MR. BILAL EL-CHEIKH Bilal El-Cheikh‟s philosophy is to surround himself with loyal people who are the best at what they do. In his eight years as Managing Director, he has taken Piety THP from a A$38 million company to a A$3 billion one, so it‟s probably safe to assume that he is a good judge of character.

3. BILAL EL-CHEIKH’S PHILOSOPHY Externally, the design follows a precious metal theme. Balconies to the north overlooking Treacy Street are fitted with a golden metal „jacket‟ that acts as an environmental filter to screen living areas and bedrooms from the hot summer sun and reduce heat loss in winter. Continuing the golden leitmotif, side walls and sky garden recesses will feature vivid, burnt yellow hues that reflect the sun.

4. BILAL EL-CHEIKH TH Properties‟ venture in Australia, Sydney in particular, started way back in 2013 after it was approached by a soft spoken Lebanese, Bilal El Cheikh, who is the Managing Director of Piety Group.

5. MR. BILAL EL-CHEIKH TH Properties Sdn Bhd and its Australian joint venture partner, Piety Group, is developing the A$500 million (RM1.55 billion) ONE The Waterfront, a residential development project at Wentworth Point, about 13km from the Sydney Central Business District. ONE The Waterfront is one of three ongoing residential projects in Sydney carried out by their 50:50 joint venture firm, Piety THP Developments Pty Ltd.

6. MR. BILAL EL-CHEIKH Minister in the Prime Minister's Department Datuk Seri Jamil Khir Baharom recently visited the project site and also officiated the just-completed TH Properties' A$220 million Bay Pavilions property development project, its first international foray, located at Lane Cove, Sydney.

7. BILAL-EL-CHEIKH “We‟ve had great success with Wentworth Point,” says Bilal proudly. “That‟s our biggest development to date. It‟s actually been featured on Channel 9 and in newspapers and it‟s won a few awards. The Mayor of Parramatta recently opened the park and said it was one of the best he had seen in many years, and that we have given back to the community.” Being based in Australia has also helped with growth, says Bilal. “All our decisions are made on Australian soil, so we‟re very quick in making those decisions.”

8. BILAL CONTINUES That growth potential involves land banking – buying land now and keeping it for future use. Piety THP finds sites that can be put aside now while it plans for the next three to five years. “Finding the right sites, in the right areas, is crucial,” says Bilal.

9. FINDING THE RIGHT SITES, IN THE RIGHT AREAS, IS CRUCIAL That growth potential involves land banking – buying land now and keeping it for future use. Piety THP finds sites that can be put aside now while it plans for the next three to five years. “Finding the right sites, in the right areas, is crucial,” says Bilal.

10. Mr. Bilal El-Cheikh Managing Director “If you don‟t have good supply, your business will be damaged very quickly. So, we keep a very close relationship with our suppliers and our contractors Our suppliers are important to our growth. Even the smaller suppliers – their prompt action when we‟re out of something plays a huge role in our development. From planning through to concrete, it‟s right across the board.”

11. MR. BILAL EL-CHEIKH TH Properties‟ venture in Australia, Sydney in particular, started way back in 2013 after it was approached by a soft spoken Lebanese, Bilal El Cheikh, who is the Managing Director of Piety Group.

12. BILAL EL-CHEIKH Piety group managing director Bilal El Cheikh said an application for a proposed development of 273 apartment units was submitted to the Auburn City Council for the first phase of the development, which is scheduled to be completed in September 2017.

13. MR. BILAL EL-CHEIKH Piety THP Developments has been in business for about 30 years. Nine years ago, it saw an opportunity for growth, as Bilal explains. “We offer end-to-end property solutions, from investment and fund management to construction and development management. We provide cutting-edge finance, so we have deep ties with our community and everyone we deal with, considering them a part of the Piety THP family. The past eight years have been very good to us but, of course, that comes with hard work and great staff.

14. BILAL EL-CHEIKH DEVELOPMENT DIRECTOR Not surprisingly, Bilal‟s leadership philosophy is based on people. “I try to surround myself with loyal people who are the best at what they do. You then need to provide them with a platform to share their ideas and watch them grow from there. Seeing happy faces makes for a good time. I love being surrounded by people who are happy and who we have made happy.”

15. MR. BILAL EL-CHEIKH It reflects Bilal‟s drive and desire, something he is passionate about. “I love the drive, I love the challenge. You can always strive higher and love what you do – and if you don‟t love what you do, you can always find something else that you love. “I was fortunate enough to have good people around me.” Follow on Social Media