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5 Reasons Why You Should Integrate Surveys in Your CRM

Never thought of integrating surveys in your CRM software? Here are 5 good reasons why you should.

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5 Reasons Why You Should Integrate Surveys in Your CRM

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  1.                                               ​​ ​​support@biztechconsultancy.com                                               ​​ ​​support@biztechconsultancy.com    5 Reasons Why You Should Integrate  Surveys in Your CRM     

  2. Customer relationship management (CRM) is the cornerstone               of modern business. At a time when customers are almost                     always spoilt for choice, the most effective way to differentiate                     yourself   from   your   competitors   is   by   managing your     relationship with your customers in a way that delights them                     every time they interact with you. This is the reason why                       companies which are serious about customer satisfaction have                 a robust CRM system in place.    A very potent way of enhancing customer satisfaction is by                     knowing what they want from you as a business. Customer                     surveys can help you get all the relevant information about                     your customers that you can use to give them a better service                         experience. But conducting standalone surveys can't utilize the                 existing customer data as efficiently as CRM integrated surveys                   can. There are other benefits that one can derive from a ​survey tool integrated within CRM​​.                         

  3. Let us have a closer look at five such benefits.  1. Make the Best Use of Your CRM Customer Data  Whether you are using any enterprise level software from                   biggies like Salesforce, Microsoft, Oracle, SAP, etc or a popular                     open source alternative like SugarCRM/SuiteCRM you will have                 a treasure trove of potential leads and customer contact data                     that you can use to send your surveys instantly to the people                         who matter most to you. You don't have to duplicate efforts                       trying to create a customer database to send the survey to.  2. Get Real Time Feedback  You have a list of opportunities whom you want to convert into                         your customers but don't know how? Asking them about their                     specific requirements (in other words, conducting a survey) is                   the right way to go about converting these opportunities into                     customers. Once all the feedback is collected, further qualifying                   the opportunities based on their responses can get you a step                      

  4. closer to your desired goal. But all this would be possible in a                           seamless way only if you have a ​survey tool deeply integrated into your CRM software.                        3. Solve Customer Complaints Before They get Escalated  With an integrated survey option within your CRM system, you                     can easily reach out to customers with complaints and get                     feedback from them within minutes, and if possible, solve them                     instantly. This ensures that any negative experience your                 customers may have faced gets mitigated through instant                 action and relevant solution.  4. Let the the Right Team Member Act in Time  If your CRM has an in­built survey tool and you conduct surveys                         smartly, you can provide all your team members handling                   opportunities and customers a roadmap for future action to                   convert more sales. Let’s say you conduct a survey to find out                         the pain points of your prospective customers. With an                  

  5. integrated survey, all the team members handing such                 prospects can get intimated about the customer requirements                 and they can immediately act on them to close more sales.  5. Reach The Right People  If you conduct a standalone survey you run the risk of the                         survey being filled out by people who are not decision makers                       in their organization. But with a Crm integrated survey, even if                       the wrong person fills out the survey and gives feedback, you                       know who the real decision maker in that organization is and                       reach out to them with your solution.  Whichever type of survey you conduct, if it gets integrated with                       your CRM software, you can make your CRM data work to                       conduct better quality surveys. Conversely, the data from your                   surveys can be used to service your customers better if it's part                         of your CRM system. CRM and feedback surveys share a                    

  6. symbiotic relationship that can benefit the organization as a                   whole and keep their customers more satisfied.          See More Here:  https://store.biztechconsultancy.com/sugarcrm­survey­rocket.htm 

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