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All You Need to Know About SugarCRM's Expansion

Learn how SugarCRM is expanding its horizons by acquiring new tools like Collabspot & Salesfusion to provide their customers with the ultimate CRM experience. Read More...

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All You Need to Know About SugarCRM's Expansion

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  1. All You Need to Know About  SugarCRM’s Expansion        SugarCRM is a household name in the CRM industry. It is         popular for secure, consistent operations. But in a market that         is as competitive as the CRM industry, it’s important for them             to constantly update & grow its product’s horizons.    The thing about the technology industry is that it is extremely         fast-paced and wide. Companies start and end operations                                                     1

  2. every day. Another common thing to happen is mergers and         acquisitions. This year SugarCRM is on a roll to acquire a       bunch of software companies.    About two months ago, they bought an email integration tool,           Collabspot​. This tool integrates your preferred email providers       to your CRM.    Their latest acquisition, however, is the one we are going to       focus on in this article. Last week, SugarCRM made a           game-changing move by buying ​Salesfusion​, a marketing automation solutions provider.    SugarCRM hopes to “streamline campaign management, drive       personalized engagement, improve conversion and transform     customer experience throughout the customer journey,” says     Craig Charlton, the CEO of SugarCRM.    He added further that the software seeks to enable marketing           and sales people to “take action on customer insights and           focus on high-impact value-added offerings.”    Logan Henderson, the CEO of Salesfusion added to this vision           by saying that both the firms believed that “the next wave of             innovation in B2B is sharply focused on the customer         experience.”                                                                                                                                                                          2

  3. To understand this merger, let’s see what Salesfusion brings to         the table:              ● Drive & Track Traffic        Salesfusion is majorly known for providing its users with a         unified platform to perform marketing activities like Social,         Search, and SEO. Their in-built suite of these marketing tools         helps their users to enhance their brand visibility and increase           web traffic. After driving traffic on your website, the         Salesfusion software lets you understand engagement and         conversions as well.                                                                    3

  4. ● Automated Campaigns        With Salesfusion, users can create smart campaigns to         improve their conversion rates. These automated campaigns       give marketers the freedom & time to dig deep into the data.           Users can create landing pages, professional emails, forms,         etc.                                                          4

  5.   ● Nurture        Salesfusion help marketers recognize the customer’s buying       cycle stage and allows them to engage the customers with           relevant content in order to convert into a paying customer.                    ● Analytics  5

  6.   Salesfusion provides extensive analytical tools for greater     insights into marketing metrics. After conducting a campaign       from Salesfusion, you can easily track its performance and         understand what’s working among your targeted audience.       This way you can smartly allocate your resources to yield best           results.    This merger is set to make life easier for marketers and sales               professionals giving them everything on a unified platform.  With Collabspot and Salesfusion, SugarCRM is building its       dream team which will directly affect its position in the         market.    And as SugarCRM CEO Craig Charlton states that was just the           beginning of many more game-changing announcements that         would dramatically transform their company for employees,       customers, partners, and the industry.                                                                                                                6

  7. So, if you are a SugarCRM user be ready to get some             innovative changes this year.                A little bit about us:    Biztech is an IT consultation and service provider specializing           in ​SugarCRM customization and custom CRM development. We have over 100 satisfied SugarCRM customers where we           helped them enhance Sugar’s features and functionalities to         match their business requirements.    And as a certified SugarCRM ISV partner, we look forward to           taking these newly acquired tools to the next level to give our         customers a better experience and boost their businesses to       greater heights.    Looking for a suitable SugarCRM customization partner?         Contact us ​here & we will make sure your SugarCRM is up-to-date with the latest technology.        This Blog Post is Originally Posted here:  https://www.biztechcs.com/blog/sugarcrm-expansion-suite -tools/                                                                                                            7

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