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BOSS DIGITAL ADVANTAGES OF CONTENT MARKETING
CONTENT MARKETING Content Marketing is a strategy that makes use of things that add value to the company’s presence with the objectives of informing, educating and entertaining the customer. These are in the forms of: 2
CONTENT MARKETING According to Nectafy [dot] com, there are about 59 benefits of content marketing according to 50 expert marketers. Check out the full list here. However, these are the 10 most popular benefits and advantages that you could get if you will venture and put in a lot of effort to your content marketing campaign. 7
CONTENT MARKETING Increases visibility of your brand Develops lasting relationships with your audience
CONTENT MARKETING Improves brand awareness and recognition Creates loyalty and trust, with both your current customers and prospects
CONTENT MARKETING Helps you to build authority and credibility Positions your business as an expert in your industry
CONTENT MARKETING Generates traffic to your site to improve lead generation Opens a channel of communication through social shares and comments
CONTENT MARKETING Helps your customer move through the purchase decision more quickly Provides value with no strings attached