Marketing Campaigns

1. Marketing Campaigns Promotion Tim Dearlove Inbound Marketing Consultant @tdearlove

2. PC MESSAGE ME USING THE QUESTION PANEL CHATWITH ME! MAC

3. Agenda 1 Review Marketing Campaign Cycle 2 Email Marketing 3 Blogging 4 Social Media 5 Next Steps

4. Just a Quick Review…Inbound Marketing Campaigns

5. Offer Identify Conversion Opportunities and Make New Offer. Analyze LP + CTA Build Landing Page, Call To Action and Thank You Page to advertise the offer. Attach Lead Nurturing Campaign to the Offer. Promote LN Build Targeted List and Email Existing Contacts the new offer. Write blog articles around the topic of the offer to promote on website. Blog Email Schedule social media promotions of landing page and blog posts Analyze the results of each element to improve next campaign

6. Advertise your offer with EMAIL

7. Promote Your Offer Through Email Create a List Email List

8. Who’s in your Marketing Database? • Segmentation is Critical Key Point Over ImageUse this slide to make a key point such as presenting a mission statement or providing a break between sections.

10. The Rule of 3… Who is my Audience? Past project work clients 1 What’s the Purpose of my Email? Educate and re-engage past non-Inbound Marketing clients on value of IM 2 What’s the Goal of my Email? Flush out interested parties – Schedule follow up with engaged contacts 3 10

11. CLICK THRU RATES • 5% NON-NEWSLETTER • 14% NEWSLETTER B2B • 3-5% NON-NEWSLETTER • 11% NEWSLETTER B2C

12. Some tips….. 12

13. Attract new visitors with BLOGGING.

14. Promote Your Offer Through Blogging

15. Blog for On-Page and Off-Page SEO

18. On-Page SEO and Keywords

19. Blog Article Themes What does your offer solve? What questions does your offer answer? PICK A KEYWORD: Failures/ Mistakes in ______ Top Tips For _____ Best Practices For _____ How to do ____ better What NOT to do with _____

20. Four Reasons Why YOU Should be a GUEST BLOGGER

21. Valuable Inbound Links

22. Drive Targeted Traffic

23. Expand Your Reach

24. Establish Authority

25. How to be a great blogger…

26. LISTEN TO YOUR CLIENTS WRITE ABOUT THEIR PROBLEMS

27. Don’t think like a salesperson Think like a teacher

28. Spread the word with SOCIAL MEDIA.

29. Promote Landing Page and Blog Articles on Social Media Social Promote Your offer

30. How To Get Involved In Social Media 1 Follow industry thought leaders. Chances are they’ll follow you back. 2 Monitor specific keyword mentions pertinent to the business. Respond with value. 3 Follow & read industry blogs Answer questions and comment. 4 Re-tweet or @mention contacts you have your eyes on. Provide them with content. Dive in head first and engage!

31. SOUNDS GREAT! so how do I actually do all of those things?

32. Tricks of the TradeFollowerwonk.com, LocalFollow.com, WeFollow.com 1 Follow Industry Thought Leaders

33. Tricks of the TradeSocial Media Prospects 1 Follow Industry Thought Leaders 2 Monitor Keyword Mentions

34. Tricks of the TradeGoogle Search  Blogs 1 Follow Industry Thought Leaders 2 Monitor Keyword Mentions Read Industry Blogs 3

35. Tricks of the TradeThe Bookmarklet App 1 Follow Industry Thought Leaders 2 Advanced Segmentation Nurturing via any ESP 3 4 Re-tweetor @mentions

36. Use HubSpot’s Social Contacts 4 Re-tweetor @mentions

39. Where We Are. Where Are We Going.

40. VAR Training: Month 2 Goal: Launch Marketing Campaign (Landing Pages, Workflow/Email) Session Key VAR Specific 1:1Many 1:1 Consulting Product Training

41. VAR Training: Month 3 Goal: Review Analytics, walk through ROI deck Session Key VAR Specific 1:1Many 1:1 Consulting Product Training

42. Action Items: • Register for Driving ROI Class: http://academy.hubspot.com/Partner-Classes/var-training-overview/driving-roi/ • Register for Sources Class:http://academy.hubspot.com/sources-class-registration/ • Start to segment your list and prepare first Email Blast to promote your offer • Write 2-3 Blog Articles promoting the offer • Schedule Social Media Activity to Promote the Offer for 2 weeks