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eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success. This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.

BrentCsutoras
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eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

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  1. Content Marketing & Social Media for Ecommerce www.kairaymedia.com

  2. Tumblr, Pinterest, Reddit… Oh My! www.kairaymedia.com

  3. Tumblr • • • • Avg visit is 14 minutes, longer than Facebook and Twitter 35% of Tumblr users make over $50,000 a year 65% of Tumblr users have college education Tumblr grew around 75% in 2013 www.kairaymedia.com

  4. Tumblr • Quality theme – Themeforrest.net www.kairaymedia.com

  5. Tumblr • Quality theme – Mobile friendly www.kairaymedia.com

  6. Tumblr • Research – Users (blogs) • – Product Tags – What works • • blogectory.tumblr.com Use of media Product details www.kairaymedia.com

  7. Tumblr • Build an Audience – Facebook Ad www.kairaymedia.com

  8. Tumblr • NO AFFILIATE LINKS! www.kairaymedia.com

  9. Tumblr • /submit www.kairaymedia.com

  10. Pinterest • • Higher income consumers, women #2 social traffic referrer ~ Shareaholic – #1 for eCommerce related ~ Gigya – Higher than Twitter, LinkedIn, and Reddit combined Improving Monthly – Personalized homepages – Business Accounts • Analytics – Advertising System • New version with Conversion Tracking coming soon People love Pinterest for ideas! • • www.kairaymedia.com

  11. Pinterest • Set up your profile fully www.kairaymedia.com

  12. Pinterest • Research – Users • Influencers – Boards • • What are people expecting Set right category – /source/domain.com • Who is pinning you • Who is pinning competitors www.kairaymedia.com

  13. Pinterest • Identify Boards to Collaborate On – pingroupie.com – Message feature www.kairaymedia.com

  14. Pinterest • Rich Pins – Movies, Recipes, Articles, Products, Places – Price change notifications – Rank higher in search – No site? • Etsy, Ebay, Amazon, etc www.kairaymedia.com

  15. Pinterest • Descriptions – Guided Search (check system suggestions) – Code into your buttons www.kairaymedia.com

  16. Pinterest • Post in evenings and on Saturday! www.kairaymedia.com

  17. Reddit • 135 Million Visits (Aug 2014) – 3.2 Million logged in Reddit = Software Solution – Front Page Dashboard for SubReddits Just raised $50 Million SubReddit for everyone – Run by Users (Moderators) • • • www.kairaymedia.com

  18. Reddit • Research – SubReddits • • redditmetrics.com redditinsight.com www.kairaymedia.com

  19. Reddit • Research – SubReddits – Domain search for SubReddits www.kairaymedia.com

  20. Reddit • Research – SubReddits – Domain search for SubReddits – Top domains and products www.kairaymedia.com

  21. Reddit • Title / Description – Both in one – Rules • Sidebar www.kairaymedia.com

  22. Reddit • Commenting – Related threads – Reddit exclusive offers www.kairaymedia.com

  23. Reddit • • • Research Title / Description Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com

  24. Reddit • • • Research Title / Description Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com

  25. Reddit • • • Research Title / Description Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com

  26. Reddit • Reddit Gold – Join as a partner www.kairaymedia.com

  27. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com

  28. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com

  29. Reddit • Beardbrand Example – Young adult males – Reddit Contest – Success Story www.kairaymedia.com

  30. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com

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