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Have a plan Content should be planned . You must have a clear and numerical objective - never exclusively SEO - a specific audience and a lot of ideas and desire to try. If you do not plan your content with an editorial calendar , varying formats, specifying to what type of user each content is targeted and focusing on a particular action on your visit (give you an e-mail, read more posts, follow you on Twitter etc.).It will be difficult to know if you are doing it right or wrong and you will depend only on your intuition to move forward. Use your blog Your blog is not only a great tool to create content that attracts Google to achieve posts with a great natural positioning, but allows you to: 1.Generate links : If you generate easy content to share, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps your blog to be a reliable and reputed source . 2.Create relationships : It's as simple as linking to third-party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements SEO service your post to perfection: link it . Then, if you want, mention it on Twitter, let them know that you talk about them and you sound them. 3.Reinforce your brand : Take care of the aesthetic aspect of your blog , which reinforces the identity of your company or your own, use the sides, header and footer to meet your Branding goals and take care of aspects such as color palette, images , That all the elements are translated .