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Search Engine Optiization in 2012

This presentation by Caden Incorporation, talks about the SEO techniques that were followed in the by-gone years and the changing scenario of Search Engine Optimization after the advent of social media in every household. http://www.cadeninternetmarketing.com

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Search Engine Optiization in 2012

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  1. Scenario of SEO in 2012

  2. Old School SEO Optimize Title Keyword in URL Include Keyword in Title Optimize Meta Tags Keyword in alt attribute of Image Keyword in Header Tag Keyword and related terms used in the content Optimize Internal Links http://www.cadeninternetmarketing.com

  3. Enter Social Media Platforms http://www.cadeninternetmarketing.com

  4. Contemporary SEO Social Media Signals User Intent = Page Content User Engagement Authorship MarkUp Brand Name Awareness http://www.cadeninternetmarketing.com

  5. Social Media Signals Social Signals Referral Traffic Increases Increase in Number of Incoming Relevant Links Favourably Affects the SEO Value !! http://www.cadeninternetmarketing.com

  6. User Intent = Page Content User Intent = See Apple (fruit) on the website that is ranking for Apple Page Content = Talks about Apple Inc Results in your Visitor just Bouncing Off !! http://www.cadeninternetmarketing.com

  7. User Engagement Increase in User Engagement Metrics affect the SEO Value POSITIVELY! http://www.cadeninternetmarketing.com

  8. Authorship MarkUpRel= Author Improves the Click through Rate for your website in SERPs ! http://www.cadeninternetmarketing.com

  9. Brand Name Awareness Click through Rate for Domains identified as Brand names is higher Key Takeaway:Brand Awareness is as important as SEO campaign! http://www.cadeninternetmarketing.com

  10. Contact Us • http://www.cadeninternetmarketing.com/reach-us/ • info@cadeninternetmarketing.com • Call Us at 9167317220/1 http://www.cadeninternetmarketing.com

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