How Uniforms effects brand image and perception

1. How Uniforms effects brand image and perception Uniforms go a long way in creating brand perception and thereby, putting your company or institution on a totally different footing than the others in the same field. Your employees are your standing army and creating top notch uniform for each and every position of that army goes to show the amount of dedication and involvement you have with your business and those who put their heart and soul into their work to make it a success. It not only helps other perceive your brand differently it also creates a harmonious working condition amongst your employees, it gives them the boost of motivation when they know that the higher authorities are keen on presenting their image in a proper manner. Needless to say that uniforms also create a sense of synchronisation amongst the employees or students in your institution which helps build a shared trust and unity, which reflects in the overall performance of the team. Happy employees, generate happy customers and that effects brand perceptions to considerable amount. Details of uniform designing and curating might seem trivial and non-primary, but they are extremely delicate and crucial in running any business. A team of sharply dressed employees appeal to the clients and give them the impression of getting good service. For instance, if you own a hotel chain, spa or restaurants, your employees will inevitably come in contact with customers continually. Here’s where your game should be strong, the skills of a trained professional coupled with a spick and span exterior makes tremendous impact on the customer and increase your brand value. Customers will return to your place time and again not only for the service but also because of the synchronised and aesthetically pleasing work wear of your service providers. Visuals are extremely important in such industries. However, it is no reason to curate special uniforms for those who are exposed to clients or customers and not for the ones who work behind the curtains. There should be no disparity in presentation as it will only disrupt peace and harmony in the work space. As for institutions like schools, different children come from different social standings and backgrounds, uniforms help bridge any differences and therefore entail brotherhood and friendships within the school. You would always want a happy bunch of kids,

2. who play and learn together, adorned in garments cut from the same cloth without the feeling of being measured in different parlance. Last, but not the least, is what your uniform stands for. Uniforms represent and capture the ethos of a company- what the brand firmly believes in and what they must deliver. Every little detail like the logos, the colour palette, pattern, every stitch go so far as to express the essence of your business, even the kind of services that you provide and, proper and well-dressed service providers convey actual dedication with which they deliver their duties. Hence, getting in touch with a uniform supplier who understands what the ideal set of uniform means to you is of utmost importance. If you and your supplier can work in close co-ordination with each other to fabricate a catalogue of uniforms that suits best your needs then, you will produce a massive impact on your employees and customers alike. This will go on to build a solid brand perception, making you stand out among the others.