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ONLINE BRAND IMAGE

oleh : Kelompok 8 06 PIM. ONLINE BRAND IMAGE. Anggota Kelompok :. Putri Ariwijaya Lestari - 1501163350 R.A Nicky Permata Ayuningtyas - 1501164486 Alkaton Sutikno - 1501175666 Lutfi Nurwansyah - 1501175884 Immanuel - 1501176302

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ONLINE BRAND IMAGE

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  1. oleh :Kelompok 806 PIM ONLINE BRAND IMAGE

  2. AnggotaKelompok : PutriAriwijaya Lestari - 1501163350 R.A Nicky PermataAyuningtyas - 1501164486 AlkatonSutikno - 1501175666 LutfiNurwansyah - 1501175884 Immanuel - 1501176302 Yoshua Emmanuel Santoso - 1501177021 SidikPermanajatiSunarya - 1501185351

  3. Learning Outcomes : • Who are you on the internet ? • What is brand ? • What is personal online branding ? • Develop brand through content marketing and strategy • Tips to create a strong personal brand online • What is social media ? • Why social media is important for your business ? • Social media measurement framework

  4. Who are you on the internet ?

  5. What is Brand ? American Marketing Association (AMA) mendefinisikanbrandsebagai"nama, istilah, tanda, simbolataudesain, ataukombinasidarimerekadimaksudkanuntukmengidentifikasibarangdanjasadarisatupenjualataukelompokpenjualdanuntukmembedakanmerekadaripenjuallainnya.”

  6. What is personal online branding ? “It’s your reputation. It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself—your best self. ” by PwC

  7. Develop brand through content marketing and strategy

  8. Tips to create a strong personal brand online

  9. What is social media ? MenurutSafkodan Brake (2009), “Sosial media mengacupadakegiatandanperilakudikalangankomunitasorang-orang yang bertemusecara online untukberbagiinformasi, pengetahuandanpendapatmenggunakan media percakapan.” Menurut Kaplan danHanelein (2010) mendefinisikan“Social media adalahsekelompokaplikasidenganberbasis Internet yang diciptakanmenggunakanideologidanteknologidari Web 2.0, danmemperbolehkanpenciptaandanpertukarankonten yang dibuatoleh user. “ • Image appeared on http://www.successezine.com/

  10. Why social media is important for your business ?

  11. www.jamiq.com

  12. SUMMARY • Membangunpersonal online branding sangatdibutuhkandemimenunjangkarirkitadimasadepan. • Pribadi yang baikmemilikiprilaku yang baik • Dibutuhkansebuahpenamaan yang unikterhadapsuatubrandgunamenghindarikemiripandenganmerk lain • Image appeared on http://www.altruisticleadership.com

  13. Reference • Brown, Eileen.(2012).Working the Crowd : Social media marketing for business 2nd edition, BCS: The Chartered Institute for IT, UK. • http://www.altruisticleadership.com • http://www.business2community.com • http://www.huffingtonpost.com • http://www.jamiq.com • http://www.library.binus.ac.id/eColls/eJournal/50_MN_Kuspuji%20Catur.pdf • http://www.marketing.about.com • http://www.personalbrandinguk.com • http://www.pwc.com • http://www.successezine.com • http://www.talkmen.com/articles/read/730/tipe-tipe-pengguna-social-media • http://www.binus.edu/

  14. THANK YOU

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