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The holiday season is up and it is the right time to plan for huge traffic and high sales! <br>eCommerce Holidays play a very important role for the businesses, as along with them they bring in humongous sales too. <br>In a survey, most of the eCommerce businessmen revealed the time they start planning for these holiday seasons and it was seen that a large number of them started at the beginning of Q3 and take it to the peak by its end i.e. July u2013 September.<br>http://bit.ly/32CFI5d
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8eCommerce holidaydatesyou shouldnotmiss foryourbusiness!
eCommerce Holidays play a very important role for the businesses, as along with them they bring in humongous sales too. In a survey, most of the eCommerce businessmen revealed the time they start planning for these holiday seasons and it was seen that a large number of them started at the beginning of Q3. The total money spent during these holidays has shown a gradual increase- starting from $608.0 Billion in 2014 to $717.5 Billion in 2018. The year 2019, is also expected to see a good percent increase in the numbers.
KeyPoints Back to School Halloween’s Day Singles Day Thanksgiving Day Black Friday Cyber Monday Doubles Day Christmas Day
BackTo School
In the US and few other regions, the schools and colleges(most of them) go on a long summer break and they reopen in the first week of September. In research done by Prosper Insights & Analytics, there could be a 10% year over year growth in the number of consumers shopping over online, summing it around 55.4% of them. There was a prominent increase in 2018 in the usage of mobile for searching and price comparisons of the products in comparison to 2017: 53% in 2018 versus 49% in 2017.
Halloween's Day
Your planning and strategies for most of the holiday seasons can be resembling each other, but when it comes to Halloween, a pinch of spookiness is what the aptest strategy seems to be. The Halloween’s Day has always been a prominent Holiday in various parts of the world and specifically the US and other Western Regions. The trends have been making buyers buy majestic and spooky costumes, candies, horror posters, colorful lights, and other traditional stuff.
Singles Day
The four 1s’ of the date are the reason for its name as ‘Single’s Day’. It has also becomeone of the major holiday sales dates now. Within the first hour of the 2018 Single’s Day sale, the sales hit a surprising 1 billion in 85 seconds and by the time it as a minute, the numbers touched 10 billion! While the time the sellers and merchants in the US region prepare for their Cyber Monday and Black Friday sales, in the meanwhile, Chinese vendors, utilize the month on October aptly.
Thanksgiving Day
This cultural festival and a prominent eCommerce holiday, Thanksgiving Day is celebrated in various regions of the US as a mode of expressing gratitude for the good harvest and blessing of the preceding year. This day, most of the retail/offline stores stay close, thus this gives rise to the online shopping in the region on the holiday. With the commercialization of this holiday over the years, Thanksgiving has become one of the important eCommerce Holiday, that the sellers and vendors cannot afford to miss
Black Friday
The prominent holiday Black Friday got its name as in the early days the retail shop owners stated that the day brings in red lines to their books of accounts. As per the trends that the past years have been showing, the shoppers expect discounts over the following items, and the sellers have been putting the stuff on an average discount that is calculated, accordingly. The common belief, that right after Thanksgiving shopping, consumers feel no need to make a purchase, making it dark for their sales graph.
Cyber Monday
The high amount of sales with amazing offers and deals for the customers, Cyber Monday, is a boon to the eCommerce holidays. After the holidays and rest of Thanksgiving, on Cyber Monday people are in their offices in front of a desktop or a laptop working, thus in such situations, the mobile-first strategy, unfortunately, doesn’t work! Planning for Cyber Monday would require you to give apt attention at the email marketing strategy of yours.
Alipay'sDoubles Day
Exactly One month and One day laters falls the Alibaba’s sub- company- Alipay’ 1Doubles Day. These 11.11 and 12.12 shopping festivals are artificial in nature, but the commercialization of these holidays have left a great impact on the eCommerce world and these two dates have now become renowned shopping festivals in the eCommerce industry. The Southeast Asian Marketplace cannot be missed when talking about these two festivals.With giant eCommerce Brands like Shopee and Lazada, in the game of sale, the eCommerce scenario becomes more interesting and competitive.
Christmas Day
The past years show that the highest average amount spent on Christmas by a US household results at $906, which is quite high. High spending habits of the population during the Christmas make it the best event for the eCommerce vendors and sellers to dig out the best profit. Every year, during Christmas, the sales graph turn high and this makes this eCommerce holiday one of the most important ones!.
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