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Big Data And It's Influence On Social Media Marketing Big data is the term used to define large sets of raw data that can be analyzed to reveal patterns & trends. Below are ways in which big data influences social media marketing. Big data allows brands to have a holistic understanding of consumers. This way they customize their advertizements and products to match consumer interests. Big data gives an in-depth insight of social media trends to marketers which helps them recognize the target customers for emails marketing, etc. Big data in social media helps in determining the right channel for advertizement campaigns Big data helps in analyzing choices & complaints of customers to make required changes in current products. It predicts future buying trends by reporting what customers want & when they want it. This help businesses to make decisions about new products. www.centextech.com Centex Technologies 13355 Noel Road, Suite # 1100, Dallas, TX 75240 1201 Peachtree St NE, Suite 200, Atlanta, GA 30361 7600 Chevy Chase Drive, Suite 300, Austin, TX 78752 501 N. 4th Street, Killeen, TX - 76541