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Branding - Extensions and Management for Business Empowermen

Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com

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Branding - Extensions and Management for Business Empowermen

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  1. Branding • Extensions and Management for Business Empowerment

  2. Branding– A Quick Recap MARKETING BRAND CONSUMER DESIGN “A Rose by other name would not smell as sweet” “Brand gives an identity to the product that distinguishes it from the competition. ”

  3. Brand Lifecycle – A Connecticut of Evolution • Brand Recognition- They know your name but don’t prefer it over competition. • Brand Preference - They pick your brand based on previous experience with it. • Generification - Your brand becomes synonymous with the category. • Brand Insistence- Won’t accept alternative.

  4. Components • of Branding • –What makes it • Impeccable

  5. Product Logic to Brand Logic –Exploring Marketing Mixes

  6. Creating the Brand – Birth of a Success Formula • Choosing a brand name . • Develop rich associations and promises . • Managing customer brand contact to meet and exceed expectations .

  7. 7 questions to help you • develop your brand • Who are you ? • What do you like ? • What don’t you like ? • What do you stand for ? • What are your values ? • What are your principles ? • What are your unique selling points ?

  8. Establishing Brand – Challenge the Pre-Notions • Identify the Brand • Build the Brand • Promote the Brand • Develop and Reinforce

  9. Ensuring Brand Success –The All Inclusive Mantra • Connect Audience Emotionally • Understand Target Audience • Recognize your Own Value • Drive Your Brand Home • Understand Goals • Keep on Trying • Be Consistent

  10. From Traditional to Experimental Branding TO FROM • Brand as experience providers • Brand as Identifiers • Names, logos, slogans, events, customer contacts which build sensory, affective, creative relations and ways of being (lifestyles) with the brand • Names, logos, slogans build awareness and image

  11. Brand Strategic Role – Deeper insights CONSUMERRESPONSE BOOSTER • CASH FLOW • BOOSTER • BRAND EQUITY

  12. Branding in Social Media Way – The Stricter Version Around 64% insist that they want companies to respond to social comments only when spoken to. Therefore follow the tested route : • Understand • Explain why you are listening • Consider the context • Engage with reciprocity

  13. Mobile Branding – Capture the Untethered Consumer By optimizing mobile based apps you can ! • Website linked–Products and services • Develop a known market • Blend within application • Social sharing enabled • Others

  14. Branding =Tangling Visual-Emotional-Rational-Cultural When you think ! You think of “Safety” Reminds you of Tiger Woods or “Just Do It” Reflects the image of “Big Blue” Remembering brand name and having positive association makes product selection easier and enhances the value and satisfaction derived.

  15. The MIDAS’S of Brands – Top 5 • 1. Apple Leave the product aside, this company offers a lifestyle that is hip, fun and on the cutting edge technology, gaining the reputation of satisfying needs that even you are not aware of .

  16. 2. Pixar or Disney Pixar Pixar studios take advantage of some of the most creative minds of the industry. But they put in time and their strategy of quality over quantity has paid off well .

  17. 3. GE Their penchant for diversity allowed GE to survive all through the hard decades. From light bulbs to appliances to aviation, its everywhere and coz of this if one area is not profitable, it has little effect on the company as a whole .

  18. 4. 3M Just like GE, this company can be called as many-headed hydra. Their expansion is not limited to products but also into global economy servicing America, Europe, Middle-east and so on .

  19. 5. Coca-Cola Soda is BAD, still we consume it. How Coke made it possible? Through years of tenacious practice, buying out local companies to take over market and trying all kinds of advertising till they hit the pulse of the audience .

  20. Branding for Business Empowerment Taking your business to the next level would require you to do customization of efforts to meet client needs and Branding is simply the extension of you as a business person and it must truly reflect what you believe . Resources : business2community.com authorstream.com how-to-branding.com biggirlbranding.com theultralinx.com inc.com

  21. Thanks Mailing List Provider - Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe . www.thomsondata.com sales@thomsondata.com 800-385-8221

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