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Branding Your Business

Branding Your Business. Establishing Your Identity. Branding is more important than a logo or a business card Your brand is the community face of your business Your brand represents the business’s mission, values, goals and outcomes Your brand is your businesses reputation in the community.

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Branding Your Business

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  1. Branding Your Business Establishing Your Identity Financial Support for The Texas Customized Self-Employment Project is provided by the Texas Council for Developmental Disabilities, with Federal funds* made by the United States Department of Health and Human Services, Administration on Developmental Disabilities. *($112,704) (78%) DD funds; ($32,019) (22%) non-federal resources

  2. Branding is more important than a logo or a business card • Your brand is the community face of your business • Your brand represents the business’s mission, values, goals and outcomes • Your brand is your businesses reputation in the community BrandingBasics

  3. When participating in community organizations, remember that your business’s brand is a reflection of you and the values of your business! The Care and Feeding of Your Business Brand

  4. Your brand is your mission statement and vision statement in action! • Ask people to be part of your brand! Organizational Branding:Care & Feeding

  5. Places to put your organizational logo and mission statement: • On all communications from your organization to community members or partners • On all of your websites and newsletters • On t-shirts and all other products (pens, cups, etc.) Organizational Branding:Care & Feeding

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