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introducing the claritics social intelligence suite

Claritics Social Intelligence Suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.

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introducing the claritics social intelligence suite

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  1. Introducing the Claritics Social Intelligence SuiteBeta Version Social Intelligence. Now. Jay Bala, CTO jay@claritics.com Claritics Confidential

  2. Claritics Delivers Real-time Social Intelligence For Social Commerce Companies • Action-ability Immediate, actionable insights to help social gaming, media, and e-tailersquickly reach smarter decisions • Automation First solution to turn analytics into automated processes that continuously improve reach, retention and revenue campaigns • About Us • Experience from ERP to Hadoop, Facebook to Informatica • Real world experience: 100+ gaming, media, retail, e-commerce clients • Received $1.5 million Series A from Cervin Ventures and TiE Angels

  3. Analytics are Useless without Actionability Game Developer Profits Overwhelming Amount of Data • Developers • What do I change? • Who will that impact? • How much? • When? • What should I add? • Marketers • Who should I target? • What are good traits? • How many is enough? • What tactics? • Which mode? Claritics Confidential

  4. Claritics Adds the Actionability The Claritics Difference: • Cloud-based infrastructure ‘App-ifies’ analytics • Automation tools help optimize performance on-the-fly • Flexible instrumentation and easy setup Automation, Targeting, Ad hoc Analytics Profits Developers Marketers Claritics Confidential

  5. Base Analytics: Reach Manage multiple products • Fast access to key gaming data: • K-Factor • DAU/ • MAU • ARPU • ARRPU Detailed category drill-downs Specify time periods Detailed metrics drill-downs Claritics Confidential

  6. Base Analytics: Retention Domain-specific KPIs e.g. K-factor virality Claritics Confidential

  7. Base Analytics: Revenue Virtual & Real commerce Claritics Confidential

  8. Advanced Analytics: Define Segments • Advanced Analytics allows for: • Cohort Analysis • Multi-Event Analysis • Levels Analysis Claritics Confidential

  9. Advanced Analytics: Analyze Segments Claritics Confidential

  10. What’s Next? Insights to Action to Automation Analyze Data Define and Target Segments Tweak Game/Offer = 10cr = 50cr = 20cr Evaluate Behaviors  Engagement MAUs  DAUs  Engagement MAUs  DAUs Claritics Confidential

  11. Summary • Claritics moves Analytics from Defense to Offense • Action-ability • Automation • Driving innovation in the cloud for social commerce • Success with early beta customers • Monetization for social gaming • Expansion into high growth social commerce domains • Media, Retail, others Thank You For more details, contact jay at claritics dot com. Claritics Confidential

  12. Claritics In the Press Claritics raises $1.5M for social analytics apps • Claritics Raises $1.5 Million For Cloud-Based Analytics Apps • Social Intelligence Company Claritics Raises $1.5M; Named TIEcon’s Top 50 Startup • Claritics Raises $1.5M Series A For Social Analytics • Claritics Raises Funding for its Social Analytics Services • Social Analytics Firm Claritics Raises $1.5 million in Series A Funding Claritics Confidential

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