How business video production became mainstream from an era

1. How business video production became mainstream from an era Business video production has come of age. There was time when business videoswere referred as industrials by cinematographers. To them it was a genre from which the retreatedto then so-calledreal films. The business production field was dominated by something called the talking head videos. These were basically unimaginative safety films that were lead to disinterest than the interest towards organizations. Then it was considered boring by the mass. The next thing we know that there was a sudden profusion of professional videos creating and editing tools which were available at prices attached with great deals and the business houses started investing in them. As trade show videos started to dominate the industrial exhibitions and industrial trade fair the almost a generation of amateurish as well as expert filmmakers searched for ways to get in the corporate world. This was the period when employees were not required to be poached since the television companies were laying off workers and the business video production organizations or corporates were seeping the best and talented video content creator. One simply couldn’t complain. They never had to because the excitement and adrenaline rush, which a television producer or live video content creator would have got out of live broadcast was being compensated generously, when they were required to cover shareholders meeting or president’s corporate gala and transmit the same to the viewers back home. The opportunity to film a top CEO of a multinational conglomerate giving speech or participate in talk show and transmit it live via satellite fulfilled the insatiable ambitions of an ambitious video content creator. Moreover, video content creator and cinematographers earlier associated with Hollywood, discovered that the corporate executives were not high browed or headstrong as it has been known far and wide. As consumerism took a firm grip on the world, the advertising and marketing consulting companies at home and broad accommodated communication departments and staffed them with individuals who had knack of creativity. Engaging marketing videos and employee training videos were the need of the hour for business video production. Thus, the organizations sought expert, imaginative and talented filmmakers to apply their cinematic virtuosity to the trade show videos and business video production. Then came the discovery of capabilities of YouTube. The gradual recognition of triple bottom line made organizations realized that they could reach out to a wider audience beyond their traditional shareholders and make them aware of their social responsibility projects and policies. This avenue became one most frequented pathway for documentary video content creators to put their non-fiction creativity streak at the fore. This platform could also be share with a URL over social media websites. Thus, a video sharing platform was apt.