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Personal care products have become integral to our daily routines, offering various benefits for our skin, hair, and overall well-being. As per a Statista report, an Indian spends an average of Rs. 700 on cosmetics and personal care products, which covers about 7-9 products by an individual. This number is a notable increase from when personal care products were less in demand or use. Many personal care products are available, from cleansing to hair and skin care. Behind the scenes, personal care manufacturers play a crucial role in developing and producing these products to meet consumersu2019 g
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Personal care products have become integral to our daily routines, offering various benefits for our skin, hair, and overall well-being. As per a Statista report, an Indian spends an average of Rs. 700+ on cosmetics and personal care products, which covers about 7-9 products by an individual. This number is a notable increase from when personal care products were less in demand or use. Many personal care products are available, from cleansing to hair and skin care. Behind the scenes, personal care manufacturers play a crucial role in developing and producing these products to meet consumers’ growing demands.
Rise and expansion of the Personal Care Manufacturers, Brands: The personal care industry has witnessed significant domestic and international expansion recently. The Indian beauty and retail market, particularly, has experienced a surge in newer products driven by Western trends and the rise of Indian entrepreneurs and start-ups. This growth can be attributed to several factors, including increased awareness, the inflow of beauty trends and practices from different cultures, shifting consumer preferences, and higher disposable incomes. The global skincare market has been on a steady rise, with a valuation of $134.8 billion in 2018. It is projected to grow at a compound annual growth rate (CAGR) of 4.4 percent until 2025. These figures indicate the rapid expansion and immense potential of the cosmetics market. These figures have also played a crucial role in inviting more and more brands to emerge in the market, and as a result, increase in the number of personal care product manufacturers.
Shifts in Personal Care Industry: One notable shift in consumer preferences is the growing demand for naturally-derived ingredients in personal care products. Consumers increasingly favor products that deliver the antioxidant benefits of foods and botanicals while being gentle on the skin. The fallout from the global pandemic has also prompted shoppers to consider ethically sourced, packaged, and manufactured goods. As a result, the market for natural and organic cosmetics is expected to reach $22 billion by 2024. Modern consumers, empowered by digital technologies, are now environmentally conscious and selective about the brands they support. These preferences have led to numerous brands emerging with trends that promote personal care products to be toxin-free, plant-derived, natural, and safe.
Indian Personal Care Industry- In times of digitalization: According to EuroMonitor International, India’s personal care market experienced a boom before the pandemic, with projected annual growth of 9.7 percent between 2018 and 2023. Consumer preferences have shifted significantly over the past two years, with a growing preference for online shopping. In conclusion, personal care manufacturers are crucial in meeting consumers’ diverse needs and preferences. The industry has experienced substantial growth, driven by shifting consumer preferences, increased product knowledge, and the rise of online shopping. With a focus on natural, herbal, and effective ingredients, personalized experiences, and inclusivity, the personal care industry is poised for further expansion and innovation in the years to come.
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