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How Can Digital Transformation Enhance Customer Experience In The Supply Chain

Most organisations today function and connect with consumers in significantly different ways than they did a few years ago. Customers, for example, may investigate their alternatives, learn about competing companies, and make purchases from the comfort of their own homes. <br>

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How Can Digital Transformation Enhance Customer Experience In The Supply Chain

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  1. How Can Digital Transformation Enhance Customer Experience In The Supply Chain

  2. About Cozentus Technologies • Cozentus is a complete business solutions provider transforming operational productivity and efficiency of businesses across Supply Chain Management and Financial Services. • Operating globally, we bring you the best domain-specific expertise combined with digital transformation capabilities so your business can thrive in today’s connected world. Our long-term partnerships and valued relationships provide the basis for fluid collaboration and an innovative solutions-orientated approach.

  3. Digital Transformation Enhance Customer Experience • Most organisations today function and connect with consumers in significantly different ways than they did a few years ago. Customers, for example, may investigate their alternatives, learn about competing companies, and make purchases from the comfort of their own homes. • Even though this has resulted in a lot of change and adjustment for companies, many of these developments have been positive. It is because digital transformation and consumer experience are mutually reinforcing. • The progressive emergence of big data technology and the ongoing growth of numerous work process technologies have given rise to new aspects. Artificial Intelligence, Internet of Things (IoT) and other connected devices have significantly influenced supply chain visibility solutions on a strategic level.

  4. Digital Transformation Enhance Customer Experience • If you are unfamiliar with the concept, ‘digital transformation’ refers to how firms adapt to new technologies and customer demands. It's an umbrella word for the many adjustments that businesses have had to (and will continue to make) stay up with technological improvements. With the increasing need for real time information about transactions, data exchanges and customer interactions, digital transformation is an unavoidable progression that every firm, regardless of industry, must go through. PWC study indicates that 60% of senior executives feel digital transformation would be crucial for corporate development in 2022.

  5. What Do Digital Customers Of Today Expect? • You can't expect your digital transformation efforts to succeed unless you have a firm grasp on what your target customers want. Here are four generalised consumer trends: • Online-first interactions: An online presence allows clients to contact companies quickly through their chosen channels. According to studies, the frequency of digital purchases has increased by 160% in the last two years. To keep ahead of the competition, businesses must adopt a digital-first approach. • Speed: More than ever, the ‘want-it-now’ mentality determines consumer behaviour. 80% of consumers want firms to respond quickly. You cannot afford to keep a client waiting today since time saved equals money earned.

  6. What Do Digital Customers Of Today Expect? Omnichannel experiences: If there's one thing that today's consumers despise more than being kept waiting, it's uneven, fragmented experiences. The quality of the knowledge you provide directly impacts your bottom line. Average customer retention rates for omnichannel and multichannel providers are 89% and 33%, respectively. Messaging and mobile-first conversations: Customers increasingly value the convenience and simplicity of mobile-first interaction. Your clients want you to communicate with them using their preferred channels and mobile applications, such as WhatsApp, Apple Business Chat, LINE, or Facebook Messenger.

  7. What Do Digital Customers Of Today Expect? • In addition to knowing about consumer trends, you must grasp why digital transformation is now more critical than ever, thanks to new forms of working that have emerged in the last two years. Organisations must use digital transformation to understand today's buyers better, interact with them, and exceed their expectations via a multichannel customer experience.

  8. Contact Us Address Contact Details Odisha 3rd Floor, Infinia Tower, Infocity, Bhubaneswar751024, Odisha, India Contact No: +91 977 712 6600 (India) Email: supplychain@cozentus.com Website: https://www.cozentus.com/

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