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Google Possum

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Google Possum

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  1. Google Possum update DGTLMart.com

  2. Before After Before Possum: Let’s say Raj, a resident of Faridabad, Haryana, requires Digital Marketing Agency and is doing a search for Digital Agency in the area. An area agency, XYZ, that publishes location pages for dozens of services might dominate the local pack results — not necessarily because XYZ optimizes its content better than anyone else, but because it is the best agency in the area and has enough domain strength to make those pages relevant from an algorithmic standpoint. After Possum: Raj conducts the same search for Digital Marketing Agency. Instead of a single agency dominating search results, Google allocates more real estate to other agency nearby based on their location and the usual ranking signals — unless XYC agency content and data are so well optimized for search that they outperform other agency by a wide margin. DGTLMart.com

  3. Based on address and affiliation Google is now filtering DGTLMart.com

  4. Now the physical location of the searcher is more important DGTLMart.com

  5. Results vary for the slight variation in searched keywords. DGTLMart.com

  6. Local filter will run more independently from the organic filter. DGTLMart.com

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