1 / 34

Digital Marketing Workshop in Adelaide

Іnсrеаsе trаffіс, drіvе sаlеs аnd gеnеrаtе rеsults fоr уоur busіnеss. ЅЕО ехреrt Аdеlаіdе рlауs а vіtаl rоlе іn hеlріng соmраnіеs buіld thеіr busіnеssеs аnd аttrасt nеw сustоmеrs thrоugh wеb trаffіс. Оur ехреrts dеlіvеr rеsults bаsеd оn а sуstеmаtіс аррrоасh tо sеаrсh еngіnе орtіmіzаtіоn. ЅЕО ехреrts Аdеlаіdе ultіmаtеlу іnсrеаsе сustоmеrs’ lеаds аnd sаlеs bу іnсоrроrаtіng оn-раgе аnd оff-раgе strаtеgіеs tо іnсrеаsе nаturаl (оrgаnіс) роsіtіоn оf сlіеnts’ sіtеs.

DGreat1
Download Presentation

Digital Marketing Workshop in Adelaide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. GROWING YOUR BUSINESS BY IMPROVING VISIBILITY AND AVOIDING GOOGLE PENALTIES BY DAMI OYEYINKA DGREAT SOLUTIONS

  2. • THE PROCESS OF IMPROVING THE VISIBILITY OF A WEBSITE IN THE ORGANIC SECTION OF SEARCH ENGINE RESULTS FOR RELEVANT SEARCH TERMS

  3. • GOOGLE ADWORDS SEARCH RESULT / PAID SEARCH RESULT • GOOGLE PLACES/ GOOGLE MY BUSINESS SEARCH RESULT • ORGANIC SEARCH RESULT

  4. • RICH SNIPPET

  5. • EVERYONE IS SEARCHING ON THE INTERNET • OVER 90% OF YOUR CUSTOMERS ARE MORE LIKELY TO CLICK ON ORGANIC SEARCH RESULT • YOUR WEBSITE STAYS ON SEARCH ENGINE PAGE ONE LONG AFTER YOU STOP INVESTING • ORGANIC RANKING IS CHEAPER THAN GOOGLE ADWORDS

  6. • ON-PAGE SEO • OFF-PAGE SEO • CRAWL HEALTH

  7. • QUALITY • RESEARCH • KEYWORDS

  8. • SEM RUSH: KEYWORDS RESEARCH • GOOGLE KEYWORD PLANNER: KEYWORD RESEARCH • MOZ KEYWORD DIFFICULTY: KEYWORD MAPPING

  9. • TITLE • DESCRIPTION • STRUCTURE/MARKUP • LINKED RESOURCES

  10. • MOZ: “THE SEO WEB DEVELOPER’S CHEAT SHEET” • MOZ: ON-PAGE GRADER (ALSO FOR CONTENT) • SEM RUSH: SITE AUDIT

  11. • LINK RELEVANCE (LINKING PAGE & DOMAIN) • TRUST VS. AUTHORITY/POWER • PAID LINKS • ANCHOR TEXT • LINK PROFILE TOXICITY

  12. • OPEN-SITE EXPLORER • LINK RESEARCH TOOLS • LINK DETOX (CAN PAY PER USE)

  13. • BROKEN LINKS • 404 ERRORS • SPEED • MOBILE OPTIMIZATION

  14. • SEM RUSH: SITE AUDIT • MOZ: CRAWL REPORT • GOOGLE SEARCH CONSOLE • GOOGLE SPEED TEST • GOOGLE MOBILE FRIENDLY TEST

  15. • PENGUIN • RELEVANT LINKS • EXACT MATCH ANCHOR TEXT • TOXIC LINK MONITORING, ANALYSIS & REMEDIATION • PANDA • DUPLICATE CONTENT • THIN CONTENT • POOR QUALITY CONTENT

  16. • GOOGLE ANALYTICS • ORGANIC TRAFFIC • LANDING PAGE • GOALS & EVENTS • KEYWORD RANK TRACKING

  17. • SEARCH ENGINE LAND • MOZ • SEARCH ENGINE WATCH • SEARCH ENGINE JOURNAL • DGREAT SOLUTIONS

  18. DGREATSOLUTIONS.COM.AU • • FREE SITE ANALYSIS & CONSULTATION

More Related