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Digital Marketing Workshop

Digital Marketing Workshop. By Nurture Talent Academy. WHY DIGITAL MEDIA?.

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Digital Marketing Workshop

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  1. DigitalMarketingWorkshop By Nurture Talent Academy

  2. WHY DIGITAL MEDIA? • With more than 1 billion global users, Digital Media is making a significant impact in our everyday lives. Organizations world wide are waking up to the opportunity of this revolutionary medium to fulfil various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. • According to a report by Mafoi, 15,000 jobs related to Social Media alone were expected to be created in 2015. • A Digital Marketing professional can expect to earn anywhere between Rs 15,000 and Rs 800,000/month. • The Digital Marketing Workshop by Nurture Talent can be your entry into the ever expanding world of Social Media.

  3. KEY OBJECTIVES OF THE WORKSHOP • Why should every student care about Digital Marketing? • Learn digital marketing strategies for self and for business • Strategic overview of various Digital Marketing avenues • SEO, SEM (including Google Analytics) and SMM • How to leverage SEM (including Display Advertising) for lead generation? • LinkedIn for Personal Branding • How to leverage Twitter for Market Research & Thought Leadership? • Engage with companies for internships/jobs/career/sponsorships • WHO SHOULD ATTEND? • Students & Faculty • All branches, all years • No prior knowledge or coding required, should have login accounts in FB/Twitter etc.

  4. RECOMMENDED WORKSHOP AGENDA • Day 2 Session • 09:00 - 09:30 Open Discussion and Q & A • 09:30 – 10:30 Basics of finance, legal, taxation for startup • 10:30 - 12:00 Using Facebook for Sales and Marketing • 12:00 - 01:00 Advanced tools and technologies • 01:00 - 02:00 Hands on Project • 02:00 – 02:45 Whatsapp Marketing • 02:45 – 03:30 Missed Call Marketing • 03:30 - 04:30 Tools for digital time management • 04:30 – 05:00 Feedback | Certificates Distribution • Day 1 Session • 09:00 - 09:30 Introduction to Entrepreneurship • 09:30 - 10:00 Idea Generation and basics of business plan • 10:00 – 10:30 Orientation to Digital Marketing • 10:30 - 11:30 Blogging and content development • 11:30 - 12:30 Orientation to SEO (Search Engine Optimization) • 12:30 - 01:30 Orientation to SEM (Search Engine Marketing) • 01:30 – 02:00 Using Google Analytics and Search Tools • 02:00 - 02:30 Tools and Techniques for Social Media • 02:30 - 04:00 Twitter Exercises: Listen, Create & Engage • 04:00 - 05:00 LinkedIn for Personal Branding/Career/Jobs * We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop tomonitor progress and provide any support (i.e. answering their questions) to the participants.

  5. About the Trainer • Amit Grover is IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He is CEO of Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He is passionate about entrepreneur and has travelled over 125 cities across India to spread knowledge about topics like idea generation, business plan, finance, digital marketing and technology. He has also been covered by leading media like The Hindu, New Indian Express, Hindustan Times, BBC, Rediff among others. • He regularly blogs on www.amitgrover.co.in • Twitter – www.twitter.com/amitgrover • Facebook – www.facebook.com/amitgrover123

  6. WHY NURTURE TALENT’S WORKSHOPS? • Curriculum developed by Digital Marketing thought Leaders with over 10 years of Industry Experience • Customized to Your Objectives • Experiential Workshops with Live, Hands-on Exercises • Learning delivered through relevant Global & Local Case Studies WORKSHOP PRE-REQUISITES & REQUIREMENTS? • Participants should have basic understanding of Facebook, LinkedIn, Twitter • Participants should have access to a Laptop/Desktop for various hands-on exercises • WiFi/Internet Access for Everyone WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP? • Certificate of Participation jointly by Nurture Talent Academy and Computer Society of India • All presentations of the workshop (soft copies) • Soft Copies of various Worksheets (e.g. Social Media Strategy) • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support • 1 Winning team will go for Grand Finale of Techunt 2014 on 6th December, 2014 in IIT Madras Research Park PRICING • Workshop Fee: Rs 1100 per student (min of 100 students) • Local Travel, Stay, Venue and other infrastructural cost to be borne by the institute

  7. Contact • Email: amit.grover@nurturetalent.com • Web: www.nurturetalent.com • FB: www.facebook.com/starpreneur • Mobile: +919833410822 • Head Office – A-109, 1st Floor, Sector 52, Noida - 201301

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