120 likes | 258 Views
In this Digital Era, Social Media plays an important role in improving your business outreach. Lets have a look at the most important tools which help to optimize your social media campaigns and achieve best results at no time. This presentation is brought to you by one of the Best Digital marketing Agencies in Dubai, Digital Media Sapiens http://www.digitalmediasapiens.com
E N D
Tools for Social Media Campaign Powered By- Digital Media Sapiens – Dubai https://www.digitalmediasapiens.com/
Over the years, social media has grown in reach and communication effectiveness to such an extent that it is now an established component of a company’s marketing strategy. • Where brands once spoke one-way to their target audience, today, the audience responds. • Since brands and their consumers are now so connected, it goes without saying that social media campaigns are a must for any brand and as such, social media campaign management has become the need of the hour. • Any social media campaign has a before, during and after stage that needs equal focus. A good start is to first establish your campaign-specific goals and your intended target audience. • You then identify the platforms they frequent, and design and budget your campaigns accordingly. • Once you implement it, monitor the response and engage with your audience; and at the end, evaluate your effectiveness in achieving your goals.
Social Media Campaign Management Tools • Managing a single campaign can get pretty hectic – you have to stay on top of creating content, sharing it on time on the correct platforms, monitoring the ensuing conversations, and measuring your success rate. • Throw in multiple campaigns and things get that much harder…and that’s where social media campaign management tools come into the picture. • These tools make your workload a whole lot easier to manage and help you keep track of how things are going down to the minute.
To help you with your own social media campaign management, we’ve put together a list of five great tools you should definitely consider using, if you don’t already.
Hootsuite A great way to execute a campaign across multiple platforms like Facebook, Twitter, Instagram, Google+, etc. From a single dashboard, Hootsuite is a worldwide favorite for managing your different social media accounts, keeping track of all your conversations, and evaluating your campaign results with their analytic reports. This tool is available in a free, pro, and enterprise solution offering.
Buffer When it comes to scheduling your content for sharing across social media platforms, Buffer is one of the top offerings that come to mind. Easy to use and quickly leading to more efficiency, this app lets you queue up your content and share it at staggered intervals across Facebook, Twitter, LinkedIn and Google+, and provides analytics on the engagement and reach your posts have garnered. Depending on your requirements, you can opt for the free version or the paid offering.
Tailwind Especially today, a picture speaks a thousand words…and that explains the popularity of Pinterest and Instagram! When your marketing efforts are skewed more towards images, and you have multiple accounts to manage, Tailwind is you go to marketing tool. This facility allows bulk uploading, multi-board pins, and calendar scheduling to take advantage of the best possible time to share your images with your audience. Tailwind offers both free and paid packages
Sproutsocial Ideal for social media agencies who have to manage multiple Facebook, Twitter and other social media accounts, Sproutsocial is there to make your life easier. With their single stream inbox and scheduling facility, this platform ensures you never miss an incoming message or the deadline for an outgoing one! They also provide deep analytics so you know how you’re doing across crucial metrics. Sproutsocial gives you a free trial, following which you then have to choose a paid plan.
Crowdbooster For businesses that focus primarily on Facebook and Twitter, Crowdbooster is a great way to figure out how you’re doing and what you can do to boost your engagement. Besides scheduling posts, Crowdbooster’s greatest advantage is identifying your most engaged fans and followers so you can interact with them directly, and schedule your posts according to Crowdbooster’s analysis of when it would be most effective. Crowdbooster is a paid plan across Bronze, Silver and Gold pricing.
Finding the Right Tools for You Of course, there are many tools available to help improve your campaign’s efficiency and they all come with different features and advantages…but it’s not a one size fits all situation. The question is which one(s) works for you? We definitely recommend that you explore them and figure out which ones best suit your needs!
Thank You! For better results using Social Media Marketing, Hire us Our Location: DUBAI, U.A.E. Office 12A03, 13th floor,One Lake Plaza, Cluster T,Jumeirah Lake Towers Call us Now - +971 4 4538116 Email us - info@dmsapiens.com Website https://www.digitalmediasapiens.com/