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Social Media for Political Campaigns. Presented by:. Edward J. Branley Owner, YatMedia LLC www.yatmedia.com. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia.
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Presented by: Edward J. Branley Owner, YatMedia LLC www.yatmedia.com
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Why Social Media is Important Communication
Why Social Media is Important Fund Raising
Why Social Media is Important Volunteer Recruitment/Organization
Why Social Media is Important Opposition Research
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Social Media Platforms – Common Components Establish a team approach
Social Media Platforms – Common Components Separate “campaign” from “personal”
Social Media Platforms – Common Components Use multi-platform clients
Social Media Platforms – Common Components Maintain both presences during the campaign
Social Media Platforms – Common Components Integrate social media into website
Social Media Platforms – Common Components Exercise care with what you share
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Twitter Overview • 300+ Million users worldwide • 140-character messages • Tailored for mobile use
Twitter Best campaign uses for Twitter • ”Action Alerts” • Election Day communication • Fund Raising • Relationship building
Twitter Separation of personal and campaign personas
Twitter Dangers and pitfalls • Update Daily (or more) • Careful what you say! • Clean up your user list • NO OFFENSIVE PICTURES • Don't Fight!
Twitter • Website integration • Link to Twitter Account • ”Last Tweet” widget
Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns
Facebook • Overview • 800+ million users worldwide • ”primary portal” for many social media users • Cross-generational within families online • Extensive local interest groups established
Facebook • Best campaign uses for Facebook • “Official Facebook Page” as a portal • Fund raising • Volunteers • Blogger outreach • Staffers page • Fans/supporters page
Facebook • Separation of personal and campaign personas • Update, possibly remove existing personal page • If keeping existing timeline, LOCK IT DOWN! • Tighten up “friends” comments, etc • Careful what you share! • Follow same procedure for full-time staff
Facebook • Structure: “Timeline” versus “Page” versus “Group” • Candidate's personal Timeline • Personal space • Sanitize this before campaign! • Campaign Page/Portal • Primary public portal • Facebook Groups • Promote interaction/appear independent
Facebook • Dangers and pitfalls • Mixing Personal and Campaign • Make sure staffers • Moderating comments • Work within Facebook Terms Of Service (TOS)
Facebook • Website integration • Facebook “widget” • “Like” buttons on blog posts • Facebook page URL on printed material
Foursquare • Overview • Best campaign uses for Foursquare • The power of the “check-in” • Swarms! • Dangers and pitfalls • Website integration
Google + • Overview • Best campaign uses for G+ • ”Users” versus ”Business Pages” • Dangers and Pitfalls • Website integration