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Social Media for Political Campaigns

Social Media for Political Campaigns. Presented by:. Edward J. Branley Owner, YatMedia LLC www.yatmedia.com. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia.

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Social Media for Political Campaigns

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  1. Social Media for Political Campaigns

  2. Presented by: Edward J. Branley Owner, YatMedia LLC www.yatmedia.com

  3. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  4. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  5. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  6. Why Social Media is Important Communication

  7. Why Social Media is Important Fund Raising

  8. Why Social Media is Important Volunteer Recruitment/Organization

  9. Why Social Media is Important Opposition Research

  10. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  11. Social Media Platforms – Common Components Establish a team approach

  12. Social Media Platforms – Common Components Separate “campaign” from “personal”

  13. Social Media Platforms – Common Components Use multi-platform clients

  14. Social Media Platforms – Common Components Maintain both presences during the campaign

  15. Social Media Platforms – Common Components Integrate social media into website

  16. Social Media Platforms – Common Components Exercise care with what you share

  17. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  18. Twitter Overview • 300+ Million users worldwide • 140-character messages • Tailored for mobile use

  19. Twitter Best campaign uses for Twitter • ”Action Alerts” • Election Day communication • Fund Raising • Relationship building

  20. Twitter Separation of personal and campaign personas

  21. Twitter Dangers and pitfalls • Update Daily (or more) • Careful what you say! • Clean up your user list • NO OFFENSIVE PICTURES • Don't Fight!

  22. Twitter

  23. Twitter • Website integration • Link to Twitter Account • ”Last Tweet” widget

  24. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia Social Media for Political Campaigns

  25. Facebook • Overview • 800+ million users worldwide • ”primary portal” for many social media users • Cross-generational within families online • Extensive local interest groups established

  26. Facebook • Best campaign uses for Facebook • “Official Facebook Page” as a portal • Fund raising • Volunteers • Blogger outreach • Staffers page • Fans/supporters page

  27. Facebook • Separation of personal and campaign personas • Update, possibly remove existing personal page • If keeping existing timeline, LOCK IT DOWN! • Tighten up “friends” comments, etc • Careful what you share! • Follow same procedure for full-time staff

  28. Facebook • Structure: “Timeline” versus “Page” versus “Group” • Candidate's personal Timeline • Personal space • Sanitize this before campaign! • Campaign Page/Portal • Primary public portal • Facebook Groups • Promote interaction/appear independent

  29. Facebook

  30. Facebook • Dangers and pitfalls • Mixing Personal and Campaign • Make sure staffers • Moderating comments • Work within Facebook Terms Of Service (TOS)

  31. Facebook • Website integration • Facebook “widget” • “Like” buttons on blog posts • Facebook page URL on printed material

  32. Facebook

  33. Facebook

  34. Facebook

  35. Foursquare • Overview • Best campaign uses for Foursquare • The power of the “check-in” • Swarms! • Dangers and pitfalls • Website integration

  36. Google + • Overview • Best campaign uses for G+ • ”Users” versus ”Business Pages” • Dangers and Pitfalls • Website integration

  37. Questions

  38. Summary/Conclusion

  39. About YatMedia

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