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Creative Marketing Creative Marketing Ideas for Small Ideas for Small Businesses Businesses
Introduction Marketing your small business spreads the word about the incredible products you have to sell. No promotion equals slim chances of making money online any time soon. Big brands with thousand-dollar marketing budgets drive the cost of advertising sky-high. Let’s not even get started on social media channels changing their algorithms to make it even harder for small businesses to reach the audiences they built.
Creative Marketing Ideas Host a social media competition Diversify your social media marketing strategy by hosting a competition. Science proves people love free stuff. So, give away something for free—such as a product bundle or trip to your HQ—in exchange for social media engagement. Have your followers like, comment, share, and tag a friend in the giveaway post to boost reach.
Share user-generated content on social media Incentivize existing customers to share photos, videos, and testimonials of them using your products. Do regular scans of your brand name or hashtag to see social media posts people have shared without being prompted.
Partner with other small businesses The beauty of co-marketing is not only that you support fellow small business owners, but you get to tap into an existing audience for free, unlike the influencer marketing route—many of whom charge to publish sponsored posts.
Produce video tutorials Continuing with the social media theme, video marketing reigns supreme on many platforms. Take a look at TikTok’s success. Its minute-long videos became so popular that Instagram, traditionally a photo-sharing app, launched its own version—Reels—off the back of it.
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