Product Review Sites

1. Importance of Product Review Sites for Merchant andPunter Before beginning with this topic, we need tounderstand “what a customer usually ensure prior making apurchase”. Companies are investing a huge amount in promoting their product. All the brands are busy in contesting to attain highest position in industry. But, advertising alone cannot do wonders for a business,it’sthepunterreviewsthatplayvitalroleinbuildingupreputationofabrandinmarket. Whypeoplewillbelieveinviewsofanorganizationtowardsitsownproduct.Undoubtedly,crowd will run after the review of customers. So, here comes the answer to the question asked in beginning of this article. Almost every shopper research for experience statement of the customers who has purchased the same product before. And it has been scrutinized through varioussurveysandresearchesthatbestproductreviewsbringwithitthepeakconversionrates. • Let’s take a look on several surveys done, focusing consumer perspective toward buying a product. • Global market intelligence firm, Mintel hoarded opinion of 2,000 United States grownups regarding prominence of product review in buying decision of procurer and as a result, 82% people seek experience statement before purchasing aproduct. • A survey was conducted at United States by Zendesk in early 2013 and approx. 1,000 candidates took part into it. According to this study, 90% of shoppers said, they research online reviews before procuring a new product or service and their decision gets influenced by thesereviews. • Moving on to the next survey conducted by Bright Local recently in 2017. According to their assessment, 97% of people read reviews of local businesses, and consider it as a key parameter ofjudgement.

2. Based on the above studies, it has been concluded that 9 out of every 10 people gaze for online reviewsofbusinessandthereisriseinthepercentagewithpassingtime. Amzon.comisoneofthebestproductreviewwebsitesinnicheandpeopletrustitmoreasit’sa shopping store cum review site. This fact minimizes the risk of fake speeches and springs more genuine customerfeedback. It’s factual, if we say technology has brought very much liberation to us humans and advanced, luxury for executing numerous tasks in our lives. For a savvy shopper, electronic reviews act as qualityassuranceimpressiononaproductandit’stheonlyapproachleftwithahuntertotakea decision while picking an item foracquisition. Nowlet’stakeitotherway,theimportanceofproductreviewsisastonishingforasellerputting his product on Amazon store online, it has been proven from the above studies that a huge section of population purchases a product based on posted feedbacks and star ratings about that specific product. For example, every buyer will search for “Electronic pressure washer reviews” before buying one for himself. Therefore, it’s very much fathomable that while examining a technological stock, most of the payers use ‘ratings’ or‘reviews”. In essence, feedback of customer towards a product is crucial for a merchant as well. It has the authoritytodecidefutureofdealwhetherthatwillbringconversionorlosstoabusiness. Source:- http://www.sooperarticles.com/business-articles/e-business-articles/importance- product-review-sites-merchant-punter-1636956.html