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Digital 2012 Facebook in Southeast Asia (May 2012)

Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Facebook in Southeast Asia (May 2012)

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  1. FACEBOOK SOUTHEAST ASIA? WE ARE SOCIAL’S GUIDE TO ALL THE KEY NUMBERS? SIMON KEMP •we are social• MAY 2012?

  2. MAY? 2012? ASIA SOCIAL NETWORKING USERS? 30M? 25M? CHINA:? QZONE? 531M? PAKISTAN:? FACEBOOK? JAPAN:? TWITTER? SOUTH KOREA:? CYWORLD? BANGLADESH:? FACEBOOK? 6M? HONG KONG:? FACEBOOK? 3.8M? 2.4M? TAIWAN:? FACEBOOK? INDIA:? FACEBOOK? 12M? 46M? VIETNAM:? ZING? THAILAND:? FACEBOOK? 14M? 7M? PHILIPPINES:? FACEBOOK? 27M? 1.2M? MALAYSIA:? FACEBOOK? 12M? SRI LANKA:? FACEBOOK? 2.7M? INDONESIA:? FACEBOOK? FACEBOOK? OTHER PLATFORM? SINGAPORE:? FACEBOOK? 42M? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES REPRESENT THE LATEST SITE-REPORTED NUMBER OF REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY, AS OF MAY 2012. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? we are social? we are social?

  3. TOTAL NUMBER OF MONTHLY ACTIVE? USERS OF FACEBOOK AROUND ASIA:? 193,025,000? we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  4. FACEBOOK USERS AROUND ASIA BY COUNTRY? ACTIVE MONTHLY FACEBOOK USERS? 45,825,620 ? 42,272,040 ? 27,088,320 ? 14,035,780 ? 12,129,800 ? 11,889,940 ? 8,700,080 ? 7,026,120 ? 6,423,800 ? 4,028,060 ? 3,750,180 ? 2,669,140 ? 30-DAY GROWTH? 20%? 4%? 1%? 9%? 3%? 7%? 66%? 57%? 17%? 39%? -2%? 3%? ACTIVE MONTHLY FACEBOOK USERS? 2,411,180 ? 1,396,740 ? 1,200,360 ? 510,920 ? 497,700 ? 394,820 ? 225,200 ? 195,580 ? 164,120 ? 121,620 ? 30-DAY GROWTH? 14%? 8%? 7%? 4%? 21%? 67%? 0%? -6%? 50%? 6%? 8%? #? COUNTRY? #? COUNTRY? 01? INDIA? 02? INDONESIA? 03? PHILIPPINES? 04? THAILAND? 05? MALAYSIA? 06? TAIWAN? 07? JAPAN? 08? SOUTH KOREA? 09? PAKISTAN? 10? VIETNAM? 11? HONG KONG? 12? SINGAPORE? 13? BANGLADESH? 14? NEPAL? 15? SRI LANKA? 16? CHINA* 17? CAMBODIA? 18? MONGOLIA? 19? BRUNEI? 20? MACAU? 21? LAOS? 22? MALDIVES? 23? BHUTAN? 67,880 ? we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  5. MONTHLY ACTIVE USERS OF? FACEBOOK IN SINGAPORE:? 2,669,140? we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  6. 51.5%? OF SINGAPORE’S POPULATION? USES FACEBOOK EACH MONTH? we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  7. FACEBOOK DEMOGRAPHICS IN SINGAPORE? 65+:? 2%? 55-64:? 3%? 13-17:? 11%? 45-54:? 8%? 35--44:? 18%? MALE:? 51%? FEMALE:? 49%? 18-24:? 26%? 25-34:? 33%? AGE DISTRIBUTION   GENDER SPLIT   we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  8. BIGGEST FACEBOOK PAGES IN SINGAPORE, MAY 2012? #? 01? LAMC PRODUCTIONS? 02? JUSTIN NG PHOTOGRAPHY? 03? BLACKBERRY SINGAPORE? 04? STARBUCKS SINGAPORE? 05? KFC SINGAPORE? 06? SINGAPORE AIRLINES? 07? SINGTEL? 08? PIZZA HUT SINGAPORE? 09? MDIS? 10? GARENA SINGAPORE? FAEBOOK PAGE? ‘LIKES’? 237,145? 231,638? 206,189? 169,196? 159,405? 159,110? 114,397? 112,922? 112,266? 103,231? we are social? SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012?

  9. 80%? OF SINGAPOREAN INTERNET USERS? ACCESS THE WEB ON A DAILY BASIS? we are social? SOURCE: NIELSEN?

  10. 97%? OF SINGAPOREANS AGED 15-19? REGULARLY ACCESS THE INTERNET? we are social? SOURCE: NIELSEN?

  11. SINGAPOREAN WEB USERS? SPEND MORE THAN? 7 HOURS? ON SOCIAL MEDIA? SITES EACH WEEK? we are social? SOURCE: TNS DIGITAL LIFE?

  12. 25? 12? VS? AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING? THE INTERNET EACH WEEK? AVERAGE HOURS SINGAPOREAN NETIZENS SPEND WATCHING? BROADCAST TV EACH WEEK? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  13. SINGAPOREANS SPEND OVER? 25,000,000? HOURS EACH MONTH WATCHING? ONLINE VIDEO CONTENT? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11?

  14. THAT EQUATES TO ROUGHLY? 32,500 YEARS? WATCHING ONLINE VIDEO EVERY YEAR? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11?

  15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU? TOO, CALL US ON +65 9146 5356, OR EMAIL? US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT HTTP://WEARESOCIAL.SG/?

  16. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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