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Digital 2012 India (November 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 India (November 2012)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? INDIA? NOVEMBER 2012? we are social?

  2. NOV? 2012? INDIA? 1,205,074,000? TOTAL POPULATION? 31%? 69%? URBAN? RURAL? 137,000,000 ? INTERNET USERS? 11%? INTERNET PENETRATION? 60,545,120? USERS ON TOP SOCIAL NETWORK? 5%? SOCIAL NETWORKING PENETRATION? 934,100,000 ? MOBILE SUBSCRIBERS? 78%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3? URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)?

  3. CURRENT POPULATION OF INDIA:? 1,205,074,000? 4? SOURCE: THE US CENSUS BUREAU (OCT 2012)?

  4. INDIA’S POPULATION WILL? GROW BY MORE THAN? 16,000,000? PEOPLE IN 2012? 5? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  5. THAT EQUATES TO A NEW BABY BORN? EVERY 2 SECONDS? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  6. 69%? OF INDIA’S POPULATION ? LIVES IN RURAL AREAS? 7? SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)?

  7. 56%? OF INDIA’S POPULATION ? IS UNDER THE AGE OF 30? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  8. MEDIAN AGE OF? INDIA’S POPULATION:? 26? 9? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  9. 30%? OF INDIA’S POPULATION ? IS BELOW THE AGE OF 15? 10? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  10. NUMBER OF INTERNET USERS IN INDIA:? 137,000,000 ? 11? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  11. THAT’S BIGGER THAN THE? POPULATION OF JAPAN? (! )! 12? SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012)?

  12. INTERNET PENETRATION IN INDIA:? 11%? 13? SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012)?

  13. (! )! THAT’S 3 TIMES LOWER? THAN THE GLOBAL AVERAGE? 14? SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012)?

  14. BUT INDIA’S INTERNET? POPULATION IS STILL THE? THIRD LARGEST? IN THE WORLD, AFTER? CHINA AND THE USA? 15? SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012)?

  15. THE NUMBER OF INTERNET USERS? IN INDIA IS GROWING BY MORE THAN? 1,500,000? EVERY MONTH? 16? SOURCE: COMSCORE (AUG 2012)?

  16. THAT’S LIKE ADDING THE POPULATION OF THE NETHERLANDS EVERY YEAR? (! )! 17? SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012)?

  17. INDIA ADDS A NEW? INTERNET USER EVERY ? 2 SECONDS? 18? SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012)?

  18. INDIA IS THE? FASTEST? GROWING ONLINE? MARKET IN THE WORLD? 19? SOURCE: COMSCORE (AUG 2012)?

  19. INTERNET USE IN? INDIA GREW BY? 41%? IN THE 12 MONTHS? TO JULY 2012? 20? SOURCE: COMSCORE (AUG 2012)?

  20. 75%? OF INDIAN NETIZENS ARE? BELOW THE AGE OF 35? 21? SOURCE: COMSCORE (AUG 2012)?

  21. 39%? OF INDIA’S INTERNET? USERS ARE FEMALE? 22? SOURCE: COMSCORE (AUG 2012)?

  22. A REPORT FOUND THAT INDIAN? NETIZENS SPEND AN AVERAGE OF ? 8 HOURS? EVERY DAY ON THE INTERNET? 23? SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012)?

  23. IF THAT WERE TRUE OF ALL OF INDIA’S? NETIZENS, THAT WOULD ADD UP TO? 1,000,000,000? HOURS SPENT ONLINE EVERY SINGLE DAY? 24? SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012)?

  24. THAT’S THE EQUIVALENT OF MORE? THAN 45 MILLION YEARS SPENT ON? THE INTERNET IN INDIA EVERY YEAR? (! )! 25? SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012)?

  25. 83%? OF INDIAN NETIZENS SAY THEY COULDN’T LIVE WITHOUT THE INTERNET FOR MORE THAN 24 HOURS? 26? SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012)?

  26. YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN? US $9,000,000,000? ON MOBILE INTERNET ACTIVITIES IN 2012? 27? SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012)?

  27. (! )! THAT’S MORE THAN THE ENTIRE? ANNUAL GDP OF THE BAHAMAS? 28? SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010)?

  28. THERE ARE? 156? INTERNET PROVIDERS? IN INDIA? 29? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012)?

  29. 29,000,000? INDIAN HOUSEHOLDS HAVE? ACCESS TO THE INTERNET? 30? SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012?

  30. 15,000,000? INDIANS USE BROADBAND SERVICES? 31? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)?

  31. (! )! THAT’S MORE THAN THE? POPULATION OF ECUADOR? 32? SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012)?

  32. 72%? OF INDIAN NETIZENS? LIVE IN URBAN AREAS? 33? SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  33. REASONS FOR GOING ONLINE IN URBAN INDIA? 87%? 67%? COMMUNICATION? SOCIAL NETWORKING? 34? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  34. NUMBER OF INTERNET USERS? LIVING IN RURAL AREAS OF INDIA:? 38,000,000? 35? SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012)?

  35. 82%? OF INDIA’S RURAL NETIZENS GO? ONLINE AT LEAST ONCE PER MONTH? 36? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  36. INDIA’S RURAL CONNECTION POINTS? 58%? 12%? VIA WEBCAFÉS AND COMMUNITY CENTRES? VIA MOBILE? DEVICES? 37? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  37. REASONS FOR GOING ONLINE IN RURAL INDIA? 75%? 56%? ENTERTAINMENT? COMMUNICATION? 38? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012)?

  38. 73%? OF INDIA’S NETIZENS? WATCH ONLINE VIDEO? 39? SOURCE: COMSCORE VIDEO METRIX (JUN 2012)?

  39. INDIAN NETIZENS? WATCHED AN AVERAGE OF ? 77 VIDEOS? EACH IN JUNE 2012? 40? SOURCE: COMSCORE (AUG 2012)?

  40. 41%? OF INDIAN NETIZENS? PLAY ONLINE GAMES? 41? SOURCE: COMSCORE (AUG 2012)?

  41. GROWTH OF ONLINE GAMES IN? INDIA IN THE PAST 12 MONTHS:? 60%? 42? SOURCE: COMSCORE (AUG 2012)?

  42. 60%? OF INDIA’S NETIZENS MAKE? USE OF ONLINE RETAIL? 43? SOURCE: COMSCORE (AUG 2012)?

  43. APPAREL IS THE FASTEST GROWING ONLINE RETAIL CATEGORY IN INDIA, FOLLOWED BY CONSUMER GOODS ? 44? SOURCE: COMSCORE (AUG 2012)?

  44. ONLINE ADVERTISING IN INDIA IS? GROWING AT AN ANNUAL RATE OF ? 25%? 45? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012)?

  45. ONLINE AD SPEND? EQUATES TO AROUND? 11%? OF OFFLINE AD? SPEND IN INDIA? 46? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012)?

  46. TOGETHER, GOOGLE AND? FACEBOOK ACCOUNT FOR? 60%? OF INDIA'S ONLINE? ADVERTISING MARKET? 47? SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012?

  47. 50%? OF INDIA’S CLASSIFIEDS? MARKET IS ONLINE ADS? 48? SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012?

  48. SOCIAL NETWORKING IS THE PRIMARY DRIVER OF ONLINE ACTIVITY IN INDIA? 49? SOURCE: COMSCORE (AUG 2012)?

  49. SOCIAL NETWORKING USERS IN INDIA:? 60,545,120? 50? SOURCE: FACEBOOK AD PLANNER (NOV 2012)?

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