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Digital 2012 Juicy Stats - Digital in Asia (May 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the first half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Juicy Stats - Digital in Asia (May 2012)

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  1. JUICY STATS? ASIAN SOCIAL MEDIA IN NUMBERS? SIMON KEMP •we are social• 28 MAY 2012?

  2. CURRENT TOTAL POPULATION OF ASIA:? 3,715,000,O00? we are social? 2? SOURCE: VARIOUS, AS CITED BY WIKIPEDIA?

  3. ASIAN COUNTRIES? ACCOUNT FOR? 53%? OF THE WORLD’S? TOTAL POPULATION? we are social? 3? SOURCE: BASED ON VARIOUS FIGURES, AS CITED BY WIKIPEDIA?

  4. 58%? OF ASIA’S POPULATION? STILL LIVES IN RURAL AREAS? we are social? 4? SOURCE: COMBINES DATA FROM A VARIETY OF SOURCES?

  5. 25%? OF ASIA’S POPULATION? IS BELOW THE AGE OF 15? we are social? 5? SOURCE: BASED ON DATA FROM A VARIETY OF SOURCES?

  6. THERE ARE ALMOST? 1,000,000,000? INTERNET USERS ACROSS ASIA? we are social? 6? SOURCE: INTERNET WORLD STATS, MAY 2012?

  7. MAY? 2012? ASIA DIGITAL SNAPSHOT? 3,729,521,462 ? TOTAL POPULATION? 42%? 58%? URBAN? RURAL? 997,298,078 ? INTERNET USERS? 27%? INTERNET PENETRATION? 765,759,820 ? USERS ON TOP SOCIAL NETWORKS? 21%? SOCIAL NETWORKING PENETRATION? 2,875,503,349 ? MOBILE SUBSCRIBERS? 77%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: WIKIPEDIA; INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED MAY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT MAY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2011)?

  8. MAY? 2012? ASIA’S INTERNET USERS? 101M? 40M? 513M? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 29M? BANGLADESH? HONG ? KONG? 4.9M? 5.5M? 16M? TAIWAN? INDIA? 121M? 18M? VIETNAM? THAILAND? 31M? 34M? PHILIPPINES? 2.5M? 18M? MALAYSIA? SRI LANKA? 3.7M? INDONESIA? SINGAPORE? 55M? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES ARE FROM INTERNETWORLDSTATS, AS OF MAY 2012.? FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 8?

  9. MAY? 2012? ASIA’S INTERNET PENETRATION? 79%? 83%? 38%? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 16%? BANGLADESH? HONG ? KONG? 69%? 4%? 69%? TAIWAN? INDIA? 10%? 28%? VIETNAM? THAILAND? 35%? 34%? PHILIPPINES? 12%? 63%? MALAYSIA? SRI LANKA? 71%? INDONESIA? SINGAPORE? 23%? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES ARE FROM INTERNETWORLDSTATS, AS OF MAY 2012.? FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 9?

  10. 77%? OF ASIA’S INTERNET USERS HAVE? REGISTERED ON A SOCIAL NETWORK? we are social? 10? SOURCE: BASED ON SITE-REPORTED FIGURES FOR THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO COUNTRY INTERNET USER DATA FROM INTERNET WORLD STATS, MAY 2011?

  11. MAY? 2012? ASIA’S SOCIAL NETWORKING USERS? 30M? 25M? CHINA:? QZONE? PAKISTAN:? FACEBOOK? 531M? JAPAN:? TWITTER? SOUTH KOREA:? CYWORLD? BANGLADESH:? FACEBOOK? 6M? HONG KONG:? FACEBOOK? 3.8M? 2.4M? TAIWAN:? FACEBOOK? INDIA:? FACEBOOK? 12M? 46M? VIETNAM:? ZING? THAILAND:? FACEBOOK? 14M? 7M? PHILIPPINES:? FACEBOOK? 27M? 1.2M? MALAYSIA:? FACEBOOK? 12M? SRI LANKA:? FACEBOOK? 2.7M? INDONESIA:? FACEBOOK? FACEBOOK? OTHER PLATFORM? SINGAPORE:? FACEBOOK? 42M? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES REPRESENT THE LATEST SITE-REPORTED NUMBER OF REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY, AS OF MAY 2012. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 11?

  12. MAY? 2012? ASIA’S SNS PENETRATION? 24%? 51%? CHINA:? QZONE? 39%? PAKISTAN:? FACEBOOK? JAPAN:? TWITTER? SOUTH KOREA:? CYWORLD? BANGLADESH:? FACEBOOK? 3.6%? HONG KONG:? FACEBOOK? 53%? 1.7%? TAIWAN:? FACEBOOK? INDIA:? FACEBOOK? 51%? 3.8%? VIETNAM:? ZING? THAILAND:? FACEBOOK? 21%? 8%? PHILIPPINES:? FACEBOOK? 28%? 5.8%? MALAYSIA:? FACEBOOK? 43%? SRI LANKA:? FACEBOOK? 51%? INDONESIA:? FACEBOOK? FACEBOOK? OTHER PLATFORM? SINGAPORE:? FACEBOOK? 18%? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES REPRESENT THE LATEST SITE-REPORTED NUMBER OF REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY, AS OF MAY 2012. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 12?

  13. MAY? 2012? PENETRATION: SNS vs. INTERNET? 111%? 111%?107%?103%? 81%?77%? 77%? 77%? 77%?74%? 73%?71%?69%? 69%? 68%? 63%?62%? 48%?44%? 38%? 31%?30%? 23%? 22%? NA? AVERAGE? THAILAND? HONG KONG? SINGAPORE? BRUNEI? BHUTAN? MACAU? BANGLADESH? JAPAN? MALDIVES? TAIWAN? PAKISTAN? LAOS? PHILIPPINES? NEPAL? SOUTH KOREA? CAMBODIA? INDONESIA? MALAYSIA? INDIA? MYANMAR? MONGOLIA? SRI LANKA? VIETNAM? CHINA? 13? SOURCE: SITE–REPORTED FIGURES FOR THE BIGGEST SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO INTERNET PENETRATION FIGURES FROM INTERNETWORLDSTATS?

  14. MAY? 2012? FACEBOOK DEMOGRAPHICS IN ASIA? 55-64? 1%? 65+? 1%? 45-54? 4%? 13-15? 7%? 35-44? 10%? 16-17? 10%? FEMALE? 41%? MALE? 59%? 25-34? 27%? 18-24? 40%? COMPILED BY @ESKIMON AND @NOOGE_NUJ AT WE ARE SOCIAL SINGAPORE. FIGURES ARE BASED ON DATA COLLECTED THROUGH THE FACEBOOK ADVERTISING DASHBOARD,? AND ARE CORRECT AS OF MAY 2012. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 14?

  15. THE NUMBER OF MOBILE SUBSCRIPTIONS? IN ASIA IS EQUIVALENT TO MORE THAN? THREE QUARTERS? OF THE REGION’S TOTAL POPULATION? we are social? 15? SOURCVE: BASED ON DATA REPORTED BY THE ITU, COMPARED TO POPULATION DATA CITED ON WIKIPEDIA?

  16. MAY? 2012? ASIA’S MOBILE SUBSCRIPTIONS? 129M? 53M? 917M? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 116M? BANGLADESH? HONG ? KONG? 10M? 88M? 28M? TAIWAN? INDIA? 884M? VIETNAM? 71M? THAILAND? 151M? 90M? PHILIPPINES? 19M? MALAYSIA? 38M? SRI LANKA? 7.7M? INDONESIA? SINGAPORE? 244M? COMPILED BY @ESKIMON AND @NOOGE_NUJ AT WE ARE SOCIAL SINGAPORE. FIGURES ARE EXTRAPOLATED FROM THE LATEST ITU FIGURES, AS OF MAY 2012.? FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 16?

  17. MAY? 2012? ASIA’S MOBILE PENETRATION? 101%? 108%? 68%? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 65%? BANGLADESH? HONG ? KONG? 147%? 62%? 120%? TAIWAN? INDIA? 73%? VIETNAM? 108%? THAILAND? 172%? 92%? PHILIPPINES? 90%? MALAYSIA? 163%? SRI LANKA? 149%? INDONESIA? SINGAPORE? 103%? COMPILED BY @ESKIMON AND @NOOGE_NUJ AT WE ARE SOCIAL SINGAPORE. FIGURES ARE EXTRAPOLATED FROM THE LATEST ITU FIGURES, AS OF MAY 2012.? FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG ? 17?

  18. WEB USERS IN ASIA SPEND AN AVERAGE OF? 16.5 HOURS? PER MONTH USING THE INTERNET? we are social? 18? SOURCE: ADMA YEARBOOK 2011?

  19. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING ADIDAS, UNILEVER, ? DIAGEO, NESTLÉ, HEINZ, AND LVMH. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU? TOO, CALL US ON +65 9146 5356, OR EMAIL? US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT HTTP://WEARESOCIAL.SG/?

  20. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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