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Digital 2012 Laos (November 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in Laos in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Laos (November 2012)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? LAOS? NOVEMBER 2012? we are social?

  2. OCT? 2012? LAOS? 6,586,000? TOTAL POPULATION? 34%? 66%? URBAN? RURAL? 527,400? INTERNET USERS? 8%? INTERNET PENETRATION? 268,620? 4%? SOCIAL NETWORKING PENETRATION? USERS ON TOP SOCIAL NETWORK? 5,481,000? MOBILE SUBSCRIBERS? 83%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3? URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012)?

  3. CURRENT POPULATION OF LAOS:? 6,586,000? 4? SOURCE: THE US CENSUS BUREAU (OCT 2012)?

  4. 66%? OF LAOS’S POPULATION OF ? LIVES IN RURAL AREAS? 5? SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012)?

  5. 55%? OF THE POPULATION OF LAOS? IS UNDER THE AGE OF 30? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012)?

  6. MEDIAN AGE IN LAOS:? 21? 7? SOURCE: THE US CENSUS BUREAU (NOV 2012)?

  7. MORE THAN? ONE THIRD? OF LAOTIANS ARE? BELOW THE AGE OF 15? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012)?

  8. THE LARGEST SINGLE AGE? GROUP IN LAOS IS PEOPLE AGED? 11? 9? SOURCE: THE US CENSUS BUREAU (NOV 2012)?

  9. NUMBER OF INTERNET USERS IN LAOS:? 527,400? 10? SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012)?

  10. INTERNET PENETRATION IN LAOS:? 8%? 11? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012)?

  11. ESTIMATED NUMBER OF? BROADBAND SUBSCRIBERS IN LAOS:? 30,000? 12? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012)?

  12. THAT’S LESS THAN? 0.5%? OF THE POPULATION? 13? SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012)?

  13. NUMBER OF WEBSITES REGISTERED? UNDER LAOS’S ‘.LA’ DOMAIN:? 30,000? 14? SOURCE: LAOVOICES (APR 2012)?

  14. 51%? OF LAOS’S NETIZENS ? ARE ON FACEBOOK? 15? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012)?

  15. SOCIAL MEDIA USERS IN LAOS:? 268,620? 16? SOURCE: FACEBOOK AD PLANNER (NOV 2012)?

  16. THE PENETRATION OF SOCIAL? MEDIA IN LAOS IS JUST? 4%? 17? SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012)?

  17. THE NUMBER OF FACEBOOK? USERS IN LAOS HAS GROWN? 64%? IN THE PAST 6 MONTHS? 18? SOURCE: SOCIALBAKERS (NOV 2012)?

  18. NEW FACEBOOK USERS? IN LAOS EVERY DAY:? 581? 19? SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012)?

  19. THAT’S A NEW FACEBOOK? USER EVERY 2½ MINUTES? (! )! 20? SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012)?

  20. 64% ? OF FACEBOOK USERS IN? LAOS ARE UNDER 25? 21? SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012)?

  21. OCT? 2012? FACEBOOK IN LAOS? 55-64:? 1%? 65+:? 1%? 45-54:? 2%? 35-44:? 7%? 13-17:? 18%? FEMALE:? 43%? 25-34:? 25%? MALE:? 57%? 18-24:? 46%? 22? SOURCE: FACEBOOK AD MANAGER (SEP 2012)?

  22. NUMBER OF MOBILE? SUBSCRIBERS IN LAOS:? 5,481,000? 23? SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012)?

  23. NEW MOBILE USERS IN LAOS IN 2011:? 1,477,456? 24? SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012)?

  24. MOBILE PENETRATION? IN LAOS GREW BY? 37%? IN 2011? 25? SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012)?

  25. MOBILE-ONLY USERS? ACCOUNT FOR? 95%? OF ALL PHONE? USERS IN LAOS? 26? SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012)?

  26. LAOS IS ‘MOSTLY MOBILE’? VS? 5,481,000? 250,000? MOBILE PHONE SUBSCRIPTIONS? FIXED-LINE PHONE SUBSCRIPTIONS? 27? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012)?

  27. 20,000? LAOTIANS GET REGULAR? NEWS UPDATES VIA SMS? 28? SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012)?

  28. MOBILE ACCOUNTS FOR? 36%? OF INTERNET USE IN LAOS? 29? SOURCE: PINGDOM (ACCESSED NOV 2012)?

  29. 80%? OF LAOTIANS HAVE? ACCESS TO A 3G NETWORK? 30? SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012)?

  30. HOWEVER, BARELY? 300,000? LAOTIANS USE 3G? MOBILE SERVICES? 31? SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012)?

  31. LAOS ALREADY HAS ITS OWN? 4G NETWORK? 32? SOURCE: LAOVOICES (OCT 2012)?

  32. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU? TOO, CALL SIMON KEMP ON +65 9146 5356, OR? EMAIL US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT WEARESOCIAL.SG.?

  33. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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