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Digital 2014 Middle East, North Africa & Turkey (February 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use in the Middle East, North Africa and Turkey in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 Middle East, North Africa & Turkey (February 2014)

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  1. we are social DIGITAL LANDSCAPE: MIDDLE EAST, NORTH AFRICA & TURKEY WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA Title • 1 We Are Social

  2. COUNTRIES DETAILED IN THIS REPORT 18! 16! 17! 09! 05! 04! 11! 06! 13! 07! 01! 08! 10! 03! 02! 14! 19! 15! 12! 20! 01 ALGERIA 02 BAHRAIN 03 EGYPT 04 IRAN 05 IRAQ 06 ISRAEL 07 JORDAN 08 KUWAIT 09 LEBANON 10 LIBYA 11 MOROCCO 12 OMAN 13 PALESTINE 14 QATAR 15 SAUDI ARABIA 16 SYRIA 17 TUNISIA 18 TURKEY 19 UAE 20 YEMEN @wearesocialsg We Are Social

  3. GLOBAL & REGIONAL OVERVIEW @wearesocialsg • 4 We Are Social

  4. JUL 2014 GLOBAL DIGITAL STATISTICS 7,176,000,000 52% 48% URBAN RURAL TOTAL POPULATION 2,928,000,000 41% INTERNET PENETRATION INTERNET USERS 1,972,000,000 27% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 3,574,000,000 50% UNIQUE MOBILE USERS MOBILE PENETRATION 7,124,000,000 99% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION @wearesocialsg • 5 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

  5. JUL 2014 ACTIVE GLOBAL SOCIAL MEDIA USERS BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! FACEBOOK 848 ! QQ 644 ! QZONE 500 ! WHATSAPP 396 ! WECHAT 343 ! GOOGLE+ 300 ! LINKEDIN 255 ! TWITTER SOCIAL NETWORK 230 ! TUMBLR MESSENGER / CHAT APP 220 ! TENCENT WEIBO @wearesocialsg • 6 We Are Social • Sources: most recent user data in company press releases, correct as at June 2014

  6. JUL 2014 INTERNET PENETRATION 99%! GLOBAL AVERAGE: 41% 97%! 97%! 94%! 81%! 80%! 76%! 64%! 61%! 51%! 46%! 46%! 43%! 41%! 40%! 27%! 26%! 22%! 18%! 17%! 8%! BAHRAIN LEBANON OMAN JORDAN IRAN YEMEN KUWAIT QATAR UAE ISRAEL SAUDI ARABIA MOROCCO EGYPT TUNISIA TURKEY GLOBAL PALESTINE SYRIA LIBYA ALGERIA IRAQ @wearesocialsg • 7 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

  7. JUL 2014 SHARE OF NET TRAFFIC BY DEVICE PC SHARE OF WEB TRAFFIC MOBILE SHARE OF WEB TRAFFIC 98%! 97%! 97%! 97%! 97%! 97%! 96%! 96%! 95%! 94%! 93%! 92%! 91%! 90%! 90%! 89%! 89%! 89%! 89%! 82%! 81%! 19%! 18%! 11%! 11%! 11%! 11%! 10%! 10%! 9%! 8%! 7%! 6%! 5%! 4%! 4%! 3%! 3%! 3%! 3%! 3%! 2%! PALESTINE YEMEN JORDAN IRAN UAE BAHRAIN LEBANON OMAN ALGERIA EGYPT MOROCCO TUNISIA ISRAEL TURKEY SYRIA GLOBAL IRAQ QATAR LIBYA SAUDI ARABIA KUWAIT @wearesocialsg • 8 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.

  8. JUL 2014 SOCIAL MEDIA PENETRATION 56%$ GLOBAL AVERAGE: 27% 54%$ 51%$ 49%$ 48%$ 48%$ 47%$ 42%$ 42%$ 33%$ 31%$ 30%$ 27%$ 27%$ 23%$ 23%$ 22%$ 18%$ 6%$ N/A$ N/A$ JORDAN LEBANON BAHRAIN OMAN YEMEN IRAN QATAR ISRAEL UAE TURKEY PALESTINE GLOBAL IRAQ MOROCCO KUWAIT TUNISIA SAUDI ARABIA LIBYA EGYPT ALGERIA SYRIA @wearesocialsg • 9 We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

  9. JUL 2014 MOBILE SOCIAL MEDIA PENETRATION 46%! GLOBAL AVERAGE: 21% 43%! 42%! 42%! 41%! 36%! 34%! 34%! 29%! 26%! 23%! 22%! 21%! 20%! 17%! 15%! 15%! 9%! 4%! N/A! N/A! LEBANON JORDAN BAHRAIN OMAN YEMEN IRAN QATAR ISRAEL UAE TURKEY GLOBAL PALESTINE IRAQ MOROCCO KUWAIT TUNISIA SAUDI ARABIA LIBYA EGYPT ALGERIA SYRIA @wearesocialsg • 10 We Are Social • Sources: US Census Bureau, Facebook

  10. JUL 2014 MOBILE SUBSCRIPTION PENETRATION GLOBAL AVERAGE: 98% 212%! 193%! 188%! 174%! 168%! 163%! 150%! 129%! 127%! 127%! 127%! 115%! 102%! 102%! 98%! 97%! 94%! 85%! 75%! 61%! 55%! BAHRAIN OMAN UAE JORDAN MOROCCO IRAN ISRAEL IRAQ GLOBAL QATAR LEBANON TURKEY PALESTINE YEMEN KUWAIT SAUDI ARABIA LIBYA TUNISIA EGYPT ALGERIA SYRIA @wearesocialsg • 11 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  11. JUL 2014 3G SUBSCRIPTION PENETRATION 72%! 61%! 58%! 57%! 56%! 52%! 50%! 46%! 45%! 43%! 34%! 23%! 20%! 17%! 3%! 6%! 5%! N/A! N/A! N/A! LEBANON OMAN BAHRAIN JORDAN YEMEN IRAN ISRAEL TURKEY SAUDI ARABIA KUWAIT UAE QATAR LIBYA EGYPT MOROCCO SYRIA TUNISIA IRAQ ALGERIA PALESTINE @wearesocialsg • 12 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  12. INDIVIDUAL COUNTRY DATA @wearesocialsg • 13 We Are Social

  13. ALGERIA @wearesocialsg • 14 We Are Social

  14. JUL 2014 DIGITAL IN ALGERIA TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 38.8 MILLION URBAN POP: 73% 6.70 MILLION PENETRATION: 17% 39.5 MILLION PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 7.00 MILLION PENETRATION: 18% @wearesocialsg • 15 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  15. JUL 2014 ALGERIA OVERVIEW 38,814,000 73% 27% URBAN RURAL TOTAL POPULATION 6,670,000 17% INTERNET PENETRATION INTERNET USERS 7,000,000 18% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 39,500,000 102% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 3,400,000 9% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 16 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  16. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 6.67 M 17% 2% 98% @wearesocialsg • 17 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  17. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 9% 49% 7.0 M 18% 3.4 M @wearesocialsg • 18 We Are Social • Sources: US Census Bureau, United Nations, Facebook

  18. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 39.5 M 91% [ N/A ] 9% @wearesocialsg • 19 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  19. BAHRAIN @wearesocialsg • 20 We Are Social

  20. JUL 2014 DIGITAL IN BAHRAIN TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 1.34 MILLION URBAN POP: 89% 1.30 MILLION PENETRATION: 97% 2.6 MILLION PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 560 THOUSAND PENETRATION: 42% @wearesocialsg • 21 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  21. JUL 2014 BAHRAIN OVERVIEW 1,344,000 11% 89% URBAN RURAL TOTAL POPULATION 1,298,000 97% INTERNET PENETRATION INTERNET USERS 560,000 42% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 2,600,000 193% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 460,000 34% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 22 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  22. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 1.30M 97% 11% 89% @wearesocialsg • 23 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  23. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 34% 82% 560 K 42% 460 K @wearesocialsg • 24 We Are Social • Sources: US Census Bureau, United Nations, Facebook

  24. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 2.6 M 80% 43% 20% @wearesocialsg • 25 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  25. EGYPT @wearesocialsg • 26 We Are Social

  26. JUL 2014 DIGITAL IN EGYPT TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 86.9 MILLION URBAN POP: 44% 40.3 MILLION PENETRATION: 46% 99.6 MILLION PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 20.0 MILLION PENETRATION: 23% @wearesocialsg • 27 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  27. JUL 2014 EGYPT OVERVIEW 89,985,000 44% 56% URBAN RURAL TOTAL POPULATION 40,312,000 46% INTERNET PENETRATION INTERNET USERS 20,000,000 23% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 99,600,000 115% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 12,600,000 15% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 28 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  28. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 40.3 M 46% 3% 97% @wearesocialsg • 29 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  29. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 12.6 M 15% 63% 20.0 M 23% @wearesocialsg • 30 We Are Social • Sources: US Census Bureau, United Nations, Facebook

  30. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 99.6 M 94% 23% 6% @wearesocialsg • 31 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  31. IRAN @wearesocialsg • 32 We Are Social

  32. JUL 2014 DIGITAL IN IRAN TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 80.8 MILLION URBAN POP: 69% 22.2 MILLION PENETRATION: 27% 102.9 MILLION PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS [ N/A ] @wearesocialsg • 33 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  33. JUL 2014 IRAN OVERVIEW 80,841,000 69% 31% URBAN RURAL TOTAL POPULATION 22,201,000 27% INTERNET PENETRATION INTERNET USERS [ N/A ] [ N/A ] ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 102,900,000 127% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION [ N/A ] [ N/A ] ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 34 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  34. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 22.2 M 27% 7% 93% @wearesocialsg • 35 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  35. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 103 M 73% [ N/A ] 27% @wearesocialsg • 36 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  36. IRAQ @wearesocialsg • 37 We Are Social

  37. JUL 2014 DIGITAL IN IRAQ TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 32.6 MILLION URBAN POP: 67% 2.71 MILLION PENETRATION: 8% 33.3 MILLION PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 7.40 MILLION PENETRATION: 23% @wearesocialsg • 38 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  38. JUL 2014 IRAQ OVERVIEW 32,586,000 67% 33% URBAN RURAL TOTAL POPULATION 2,798,000 8% INTERNET PENETRATION INTERNET USERS 7,400,000 23% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 33,300,000 102% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 5,600,000 17% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 39 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  39. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 2.71 M 8% 9% 91% @wearesocialsg • 40 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  40. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 5.60 M 17% 76% 7.40 M 23% @wearesocialsg • 41 We Are Social • Sources: US Census Bureau, United Nations, Facebook

  41. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 33.3 M 98% 3% 2% @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  42. ISRAEL @wearesocialsg • 43 We Are Social

  43. JUL 2014 DIGITAL IN ISRAEL TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 7.82 MILLION URBAN POP: 92% 5.93 MILLION PENETRATION: 76% 9.90 MILLION PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 4.20 MILLION PENETRATION: 54% @wearesocialsg • 44 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  44. JUL 2014 ISRAEL OVERVIEW 7,822,000 8% 92% URBAN RURAL TOTAL POPULATION 5,929,000 76% INTERNET PENETRATION INTERNET USERS 4,200,000 54% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 9,900,000 127% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 3,400,000 43% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 45 We Are Social • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  45. JUL 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 5.93 M 76% 4% 96% @wearesocialsg • 46 We Are Social • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  46. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 3.40 M 43% 81% 4.20 M 54% @wearesocialsg • 47 We Are Social • Sources: US Census Bureau, United Nations, Facebook

  47. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 9.90 M 18% 72% 82% @wearesocialsg • 48 We Are Social • Sources: US Census Bureau, United Nations, GSMA Intelligence

  48. JUL 2014 SMARTPHONE USE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57% 95% 31% 78% @wearesocialsg • 49 We Are Social • Source: Google’s “Our Mobile Planet” Report

  49. JORDAN @wearesocialsg • 50 We Are Social

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