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Digital 2015 Asia-Pacific (Part 1: Australia - Myanmar) (March 2015)

Everything you need to know about mobile, internet, social media, and e-commerce use around Asia-Pacific in March 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2015 Asia-Pacific (Part 1: Australia - Myanmar) (March 2015)

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  1. we are social PART 1: AUSTRALIA - MYANMAR DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE’S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • MARCH 2015 @wearesocialsg • 1

  2. @wearesocialsg • 2

  3. COUNTRIES DETAILED IN THIS REPORT 16 20 25 11 06 21 18 03 27 08 CLICK HERE TO ACCESS THE SECOND HALF OF THIS REPORT WITH DATA FOR NEPAL - VIETNAM 13 02 17 09 12 30 28 23 05 26 14 04 15 24 22 10 29 07 01 19 01 AUSTRALIA 02 BANGLADESH 03 BHUTAN 04 BRUNEI 05 CAMBODIA 06 CHINA 07 FIJI 08 HONG KONG 09 INDIA 10 INDONESIA 11 JAPAN 12 LAOS 13 MACAU 14 MALAYSIA 15 MALDIVES 16 MONGOLIA 17 MYANMAR 18 NEPAL 19 NEW ZEALAND 20 NORTH KOREA 21 PAKISTAN 22 PAPUA NEW GUINEA 23 PHILIPPINES 24 SINGAPORE 25 SOUTH KOREA 26 SRI LANKA 27 TAIWAN 28 THAILAND 29 TIMOR-LESTE 30 VIETNAM @wearesocialsg • 3

  4. CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD @wearesocialsg • 4

  5. JOIN THE DISCUSSION ON TWITTER: @wearesocialsg @iabsg #APACDigital @wearesocialsg • 5

  6. GLOBAL OVERVIEW @wearesocialsg • 6

  7. MAR 2015 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS UNIQUE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 7.219 3.038 2.126 3.679 1.753 BILLION BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 24% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 7 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  8. MAR 2015 SHARE OF GLOBAL USERS EAST EUROPE 6% 9% WEST EUROPE 8% 8% NORTH AMERICA 6% 9% 5% 10% EAST ASIA 11% 7% CENTRAL ASIA 10% 5% 22% 33% 1% <1% MIDDLE EAST 27% 22% 3% 2% 1% 1% CENTRAL AMERICA 3% 4% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 10% 3% 3% 23% 8% 7% 10% 11% 18% AFRICA 16% 5% SOUTH AMERICA POPULATION 10% 13% 6% 10% OCEANIA INTERNET USERS 1% 1% 8% 7% ACTIVE SOCIAL MEDIA USERS 1% 1% MOBILE CONNECTIONS @wearesocialsg • 8 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  9. MAR 2015 INTERNET USE REGIONAL INTERNET PENETRATION FIGURES NORTH AMERICA EAST EUROPE WEST EUROPE 58% 58%?? 88% 88%?? 81% 81%?? CENTRAL ASIA 39% 39%?? EAST ASIA 52% 52%?? 36% 36%?? 19% 19%?? CENTRAL AMERICA 43% 43%?? MIDDLE EAST SOUTHEAST ASIA 36% 36%?? SOUTH ASIA 26% 26%?? 56% 56%?? 69% 69%?? GLOBAL AVERAGE: 42% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 9 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

  10. MAR 2015 DAILY INTERNET ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF EMAILS SENT EACH DAY NUMBER OF GOOGLE SEARCHES CONDUCTED EACH DAY NUMBER OF VIDEOS WATCHED ON YOUTUBE EACH DAY NUMBER OF SKYPE CALLS MADE EACH DAY 205 3.5 8.4 145 BILLION BILLION BILLION MILLION @wearesocialsg • 10 Source: InternetLiveStats Q1 2015

  11. MAR 2015 SOCIAL MEDIA USE TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 46% 46%?? 59% 59%?? 47% 47%?? CENTRAL ASIA 5% 5%?? EAST ASIA 43% 43%?? 18% 18%?? 10% 10%?? CENTRAL AMERICA 39% 39%?? MIDDLE EAST SOUTHEAST ASIA 34% 34%?? SOUTH ASIA 10% 10%?? 49% 49%?? 45% 45%?? GLOBAL AVERAGE: 29% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 11 Sources:Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  12. MAR 2015 ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,415 1,415 ?? FACEBOOK 829 829 ?? QQ 700 700 ?? WHATSAPP 629 629 ?? QZONE FACEBOOK MESSENGER 500 500 ?? 468 468 ?? WECHAT 300 300 ?? SKYPE 300 300 ?? INSTAGRAM 300 300 ?? BAIDU TIEBA 300 300 ?? GOOGLE+ 288 288 ?? TWITTER 236 236 ?? VIBER 230 230 ?? TUMBLR 200 200 ?? SNAPCHAT 181 181 ?? LINE SOCIAL NETWORK 167 167 ?? SINA WEIBO MESSENGER / CHAT APP / VOIP 100 100 ?? YY 100 100 ?? VKONTAKTE 93 93 ?? LINKEDIN 91 91 ?? BBM @wearesocialsg • 12 Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings.

  13. MAR 2015 DAILY SOCIAL MEDIA ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK NUMBER OF MESSAGES SENT VIA WHATSAPP EACH DAY NUMBER OF TWEETS POSTED TO TWITTER EACH DAY NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY 3 30 755 70 BILLION BILLION MILLION MILLION @wearesocialsg • 13 Sources: Facebook blog; InternetLiveStats

  14. MAR 2015 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP & LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS # # # # 889M 976M 357M 203M PERCENTAGE OF TOTAL: 63% PERCENTAGE OF TOTAL: 69% PERCENTAGE OF TOTAL: 26% PERCENTAGE OF TOTAL: 14% @wearesocialsg • 14 Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage.

  15. MAR 2015 MOBILE SOCIAL ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 30% 30%?? 51% 51%?? 40% 40%?? CENTRAL ASIA 2% 2%?? EAST ASIA 35% 35%?? 16% 16%?? 9% 9%?? CENTRAL AMERICA 34% 34%?? MIDDLE EAST SOUTHEAST ASIA 29% 29%?? SOUTH ASIA 8% 8%?? 41% 41%?? 40% 40%?? GLOBAL AVERAGE: 24% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 15 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  16. MAR 2015 MOBILE CONNECTIONS MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS NORTH AMERICA EAST EUROPE WEST EUROPE 139% 139%?? 100% 100%?? 125% 125%?? CENTRAL ASIA 113% 113%?? EAST ASIA 97% 97%?? 123% 123%?? 77% 77%?? CENTRAL AMERICA 91% 91%?? MIDDLE EAST SOUTHEAST ASIA 119% 119%?? SOUTH ASIA 79% 79%?? 125% 125%?? 108% 108%?? GLOBAL AVERAGE: 98% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 16 Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.

  17. MAR 2015 MOBILE USERS vs. CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER # # 3.68B 51% 7.09B 1.93 @wearesocialsg • 17 Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015

  18. MAR 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE CONNECTIONS THAT ARE CONNECTIONS THAT ARE BROADBAND ( BROADBAND (3G TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID 3G & & 4G 4G) ) # 7.1B 98% 77% 23% 39% @wearesocialsg • 18 Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

  19. MAR 2015 MOBILE CONNECTIONS BY DEVICE BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD SMARTPHONE SMARTPHONE CONNECTIONS AS A CONNECTIONS AS A PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS FEATURE-PHONE FEATURE-PHONE CONNECTIONS AS A CONNECTIONS AS A PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF GLOBAL MOBILE OF GLOBAL MOBILE CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF SMARTPHONE OF SMARTPHONE CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF FEATURE-PHONE OF FEATURE-PHONE CONNECTIONS CONNECTIONS # # # 7.1B 2.7B 38% 4.1B 58% @wearesocialsg • 19 Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: ‘other’ devices account for 300M connections (4%)

  20. MAR 2015 MOBILE BROADBAND ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS NORTH AMERICA EAST EUROPE WEST EUROPE 53% 53%?? 84% 84%?? 85% 85%?? CENTRAL ASIA 21% 21%?? EAST ASIA 53% 53%?? 33% 33%?? 8% 8%?? CENTRAL AMERICA 31% 31%?? MIDDLE EAST SOUTHEAST ASIA 48% 48%?? SOUTH ASIA 16% 16%?? 57% 57%?? 83% 83%?? GLOBAL AVERAGE: 38% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 20 Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

  21. REGIONAL OVERVIEWS @wearesocialsg • 21

  22. MAR 2015 DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 4,026 1,436 1,088 3,722 906 MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 36% PENETRATION: 27% vs. POPULATION: 92% PENETRATION: 22% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 22 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  23. MAR 2015 DIGITAL GROWTH IN APAC HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014 TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS +144 +180 +118 +375 +219 MILLION MILLION MILLION MILLION MILLION SINCE JAN 2014 +3.7% SINCE JAN 2014 +14.3% SINCE JAN 2014 +12.2% SINCE JAN 2014 +11.2% SINCE JAN 2014 +31.9% @wearesocialsg • 23 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  24. MAR 2015 DIGITAL IN AFRICA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 1,136 298 109 900 93 MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 26% PENETRATION: 10% vs. POPULATION: 79% PENETRATION: 8% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 24 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  25. MAR 2015 DIGITAL IN THE AMERICAS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 980 633 495 1,068 422 MILLION MILLION MILLION MILLION MILLION URBANISATION: 81% PENETRATION: 65% PENETRATION: 50% vs. POPULATION: 109% PENETRATION: 43% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 25 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  26. MAR 2015 DIGITAL IN EUROPE A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 839 584 391 1,104 295 MILLION MILLION MILLION MILLION MILLION URBANISATION: 72% PENETRATION: 70% PENETRATION: 47% vs. POPULATION: 132% PENETRATION: 35% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 26 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  27. MAR 2015 DIGITAL IN THE MIDDLE EAST A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 239 87 43 294 38 MILLION MILLION MILLION MILLION MILLION URBANISATION: 67% PENETRATION: 36% PENETRATION: 18% vs. POPULATION: 123% PENETRATION: 16% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 27 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  28. APAC REGIONAL OVERVIEWS @wearesocialsg • 28

  29. MAR 2015 DIGITAL IN AUSTRALIA & NEW ZEALAND A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 28.3 25.3 16.4 35.7 14.6 MILLION MILLION MILLION MILLION MILLION URBANISATION: 89% PENETRATION: 89% PENETRATION: 58% vs. POPULATION: 126% PENETRATION: 52% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 29 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  30. MAR 2015 DIGITAL IN CENTRAL ASIA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 66.9 25.8 3.1 75.6 1.4 MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 39% PENETRATION: 5% vs. POPULATION: 113% PENETRATION: 2% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 30 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  31. MAR 2015 DIGITAL IN EAST ASIA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 1,606 829 691 1,565 562 MILLION MILLION MILLION MILLION MILLION URBANISATION: 59% PENETRATION: 52% PENETRATION: 43% vs. POPULATION: 97% PENETRATION: 35% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 31 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  32. MAR 2015 DIGITAL IN THE PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 10.54 1.45 1.21 6.46 1.02 MILLION MILLION MILLION MILLION MILLION URBANISATION: 22% PENETRATION: 14% PENETRATION: 11% vs. POPULATION: 61% PENETRATION: 10% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 32 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  33. MAR 2015 DIGITAL IN SOUTHEAST ASIA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 623 225 209 744 182 MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 36% PENETRATION: 34% vs. POPULATION: 119% PENETRATION: 29% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 33 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  34. MAR 2015 DIGITAL IN SOUTH ASIA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 1,691 329 166 1,296 144 MILLION MILLION MILLION MILLION MILLION URBANISATION: 31% PENETRATION: 19% PENETRATION: 10% vs. POPULATION: 77% PENETRATION: 9% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocialsg • 34 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  35. APAC INTERNET USAGE @wearesocialsg • 35

  36. MAR 2015 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 21% 21%?? MONGOLIA SOUTH KOREA 86% 86%?? 88% 88%?? CHINA JAPAN 47% 47%?? BANGLADESH 15% 15%?? PAKISTAN APAC 26% 26%?? 80% 80%?? HONG KONG 54% 54%?? 36% 36%?? TAIWAN 79% 79%?? AVERAGE 19% 19%?? INDIA THAILAND 45% 45%?? 44% 44%?? SRI LANKA PHILIPPINES 24% 24%?? 66% 66%?? VIETNAM MALAYSIA 51% 51%?? 81% 81%?? MALDIVES PAPUA NEW GUINEA SINGAPORE 6% 6%?? 28% 28%?? TIMOR- LESTE 1% 1%?? INDONESIA 39% 39%?? FIJI 89% 89%?? AUSTRALIA GLOBAL AVERAGE: 42% 91% 91%?? NEW ZEALAND @wearesocialsg • 36 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

  37. MAR 2015 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 91%? 89%? 88%? 86%? 81%? 81%? 80%? 79%? 66%? GLOBAL AVERAGE 61%? 54%? 51%? 47%? 45%? 44%? 39%? 36%? 31%? 29%? 28%? 26%? 25%? 24%? 21%? 19%? 15%? 6%? 5%? <1%? 13%? 1%? TAIWAN HONG KONG LAOS NORTH KOREA CHINA BHUTAN BRUNEI BANGLADESH SRI LANKA VIETNAM MACAU JAPAN MALAYSIA SOUTH KOREA CAMBODIA MALDIVES PAPUA NEW GUINEA INDIA AUSTRALIA PHILIPPINES TIMOR-LESTE SINGAPORE INDONESIA APAC AVERAGE FIJI MONGOLIA PAKISTAN NEPAL MYANMAR THAILAND NEW ZEALAND @wearesocialsg • 37 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

  38. MAR 2015 GROWTH IN INTERNET USERS BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014 414%? 346%? 193%? 47%? 47%? 29%? 26%? 22%? 22%? 20%? 20%? 20%? 18%? [NO CHANGE]? [NO CHANGE]? 17%? 7%? 14%? 14%? 6%? 13%? 13%? 5%? 12%? 4%? 12%? 12%? 10%? 10%? 10%? 9%? MONGOLIA VIETNAM HONG KONG PAKISTAN LAOS TAIWAN NORTH KOREA CHINA BHUTAN PAPUA NEW BRUNEI BANGLADESH SRI LANKA MACAU JAPAN MALAYSIA SOUTH KOREA NEW ZEALAND CAMBODIA MALDIVES INDIA AUSTRALIA TIMOR-LESTE PHILIPPINES SINGAPORE INDONESIA APAC AVERAGE FIJI NEPAL MYANMAR THAILAND @wearesocialsg • 38 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

  39. NOV 2014 APAC INTERNET USE: AGE & GENDER SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK 17%? 16%? MALE TOTAL: 55.3% 14%? 14%? FEMALE TOTAL: 44.7% 12%? 9%? 7%? 4%? 4%? 4%? 30%? 31%? 21%? 11%? 8%? 15-24 YEARS 25-34 YEARS 35-44 YEARS 45-54 YEARS 55+ YEARS @wearesocialsg • 39 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.

  40. MAR 2015 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS 6.3? 5.5? 5.2? 5.1? 5.1? 5.1? 4.7? 4.1? 3.9? 3.4? 3.4? 3.1? VIETNAM INDIA HONG KONG AUSTRALIA PHILIPPINES SINGAPORE INDONESIA CHINA THAILAND JAPAN MALAYSIA SOUTH KOREA @wearesocialsg • 40 Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet.

  41. MAR 2015 SHARE OF WEB TRAFFIC: ASIA BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 53% 43% 4% 0% YEAR-ON-YEAR: -16% YEAR-ON-YEAR: +30% YEAR-ON-YEAR: +5% YEAR-ON-YEAR: - @wearesocialsg • 41 Source: StatCounter, Q1 2015

  42. MAR 2015 SHARE OF WEB TRAFFIC: OCEANIA BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 64% 23% 13% 0.1% YEAR-ON-YEAR: -10% YEAR-ON-YEAR: +30% YEAR-ON-YEAR: +15% YEAR-ON-YEAR: +22% @wearesocialsg • 42 Source: StatCounter, Q1 2015

  43. MAR 2015 SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED 90%? 87%? DESKTOP & LAPTOP COMPUTERS MOBILE PHONES 73%? 73%? 73%? 70%? 70%? 68%? 68%? 67%? 67%? 67%? 66%? 64%? 64%? 63%? 60%? 57%? 57%? 56%? 53%? 53%? 53%? 50%? 50%? 50%? 50%? 49%? 47%? 47%? 47%? 46%? 46%? 45%? 45%? 45%? 44%? 44%? 42%? 41%? 40%? 38%? 34%? 32%? 31%? 31%? 30%? 29%? 29%? 29%? 29%? 28%? 26%? 25%? 23%? 23%? 22%? 19%? 6%? 12%? N/A? NORTH KOREA HONG KONG TAIWAN LAOS CHINA BHUTAN BRUNEI BANGLADESH SRI LANKA VIETNAM MACAU JAPAN MALAYSIA SOUTH KOREA CAMBODIA PAPUA NEW GUINEA MALDIVES INDIA AUSTRALIA PHILIPPINES TIMOR-LESTE SINGAPORE INDONESIA FIJI MONGOLIA PAKISTAN NEPAL GLOBAL AVERAGE MYANMAR THAILAND NEW ZEALAND @wearesocialsg • 43 Source: StatCounter, Q1 2015. Note that combined values will not add up to 100% due to access through other devices (e.g. tablets)

  44. MAR 2015 MOBILE’S SHARE OF WEB: ASIA PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 43.3%? 38.0%? 26.1%? 18.3%? 9.6%? 4.5%? 2010 2011 2012 2013 2014 2015 @wearesocialsg • 44 Source: StatCounter, Q1 2015

  45. MAR 2015 MOBILE’S SHARE OF WEB: OCEANIA PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 24.3%? 19.5%? 13.0%? 8.3%? 4.8%? 2.8%? 2010 2011 2012 2013 2014 2015 @wearesocialsg • 45 Source: StatCounter, Q1 2015

  46. MAR 2015 AVERAGE NET CONNECTION SPEEDS AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS 25.3? 16.3? 15.0? 12.2? 9.5? 7.0? 6.9? 6.6? 2.5? 2.5? 2.0? 4.5? 4.1? 3.8? 3.7? JAPAN SINGAPORE TAIWAN NEW ZEALAND THAILAND AVERAGE MALAYSIA CHINA PHILIPPINES VIETNAM INDIA INDONESIA SOUTH KOREA AUSTRALIA HONG KONG GLOBAL @wearesocialsg • 46 Source: Akamai State of the Internet Report, Q3 2014

  47. NOV 2014 MOST-VISITED WEBSITE CATEGORIES BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK CORPORATE WEBSITE 98.4%? 98.2%? SERVICE 93.1%? PORTAL 91.2%? ENTERTAINMENT SEARCH / NAVIGATION 90.2%? PROMOTIONAL SERVER 89.5%? 87.3%? MULTIMEDIA DIRECTORIES & RESOURCES 80.3%? SOCIAL MEDIA 77.9%? 77.1%? DOWNLOADS @wearesocialsg • 47 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.

  48. MAR 2015 E-COMMERCE IN APAC PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 62%? 51%? 51%? 46%? 40%? 39%? 37%? 37%? 24%? 21%? 18%? 16%? 14%? TAIWAN SINGAPORE JAPAN VIETNAM THAILAND INDONESIA SOUTH KOREA AUSTRALIA INDIA MALAYSIA CHINA PHILIPPINES HONG KONG @wearesocialsg • 48 Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.

  49. NOV 2014 TOP E-COMMERCE BRANDS IN APAC BASED ON VISITS TO ANY OF THE COMPANY’S E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES FIGURES REPRESENT THE BRAND’S REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK 47%? ALIBABA.COM 27%? 360BUY 15%? AMAZON 11%? WANGGOU.COM 9%? VIP.COM 8%? PAIPAI.COM FIGURES REPRESENT PERCENTAGE OF ALL WEB USERS REACHED % 7%? SUNING 6%? APPLE.COM 6%? GOME 5%? WAL-MART @wearesocialsg • 49 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.

  50. APAC SOCIAL MEDIA USAGE @wearesocialsg • 50

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