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AI is transforming almost every aspect of life and society, including the realm of digital marketing. This blog explores the revolutionary role of AI in digital marketing that leads to accurate mapping of customers, better targeting, automating repetitive tasks, and more. The blog also lists the best practices for following cutting-edge technology to optimise digital marketing campaigns. The article also sheds light on the limitations of using AI in digital marketing so that marketers can weigh the pros and cons before implementing the futuristic technology.
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