Deliver Optimal Content Through These Auto Dealer SEO Practices

1. June 19, 2017 Deliver Optimal Content Through These Auto Dealer SEO Practices For car dealerships, there’s never been a more important time to establish an online presence. More consumers are using online avenues to purchase vehicles because the process is quick and stress- free. According to an eBay advertising survey, 63% of respondents are either likely or extremely likely to purchase a vehicle online in the future. You can reach these online shoppers by focusing on SEO content. After all, car shoppers rely on this content anytime they’re looking for valuable information that can streamline their shopping experience. For SEO content to be effective, though, you need to know how to create it. P a g e 1 | 3

2. Ask the Customer Your dealership probably talks to hundreds of customers on the phone or people on site in the showroom. Chances are they’ve been asking the same questions over and over again. This is something you should mine when generating content ideas for your dealership’s website. Basic information goes a long way in generating targeted content that provides car shoppers with value and compels them to purchase. For example, vehicle safety may be a recurring topic that people bring up in your dealership. You should immediately create content directed towards safety issues, ultimately providing your audience with value that could end up saving a life. Aside from picking your sales team’s brain regarding frequently asked questions, you can also set up a poll on your website to ask your customers and prospects what topics they’d like to see on your blog. Have a Casual, Conversational Voice Many dealerships make the mistake of creating content that is too salesy and promotional. The reader is then turned off because they’re viewed as just a sale. A better approach is to establish a voice for your dealership’s brand that is casual and conversational. Having an informal voice drives authenticity and makes it easy for visitors to follow along. You’re not using overly technical information, nor are you trying to push sale on your visitors too fast. Take this writing style into answering questions and customer comments. Always be professional, but don’t shy away from being casual. You will seem more credible and trustworthy to your would-be consumers. P a g e 2 | 3

3. Publish Content Regularly The only way to keep your audience engaged for a long time is to post on a regular basis. After a while, visitors may come to rely on your website for informative and engaging posts--whether about servicing cars or the latest features in recently released models on the market. Posting content regularly also helps your dealership climb up in rankings quickly. Remember that aside from quality, another metric that search engines assess for rankings is frequency. Regular postings mean that a website is well-maintained and constantly trying to provide value to its audience. Auto dealer SEO is crucial if you want to promote your vehicle inventory and other auto services through content. The right strategy and educational content will not only allow you to increase your search engine traffic and convert it into sales, but also to convince your current clientele that your dealership is one that they can trust. About DealerRank: If you’re looking to take your digital marketing to the next level, consult with DealerRank. Our agency specializes in many avenues, including search engine optimization. We can design creative campaigns that work perfectly for your target audience, as well as help you achieve higher rankings in search results. Sources: Top 7 Tips to Writing Good SEO Content, Business.com eBay survey: 63% of car shoppers likely to buy online, AutoNews.com P a g e 3 | 3