OPTIMIZING YOUR ONLINE CONTENT THROUGH SEO IN GURGAON

1. OPTIMIZING YOUR ONLINE CONTENT THROUGH SEO IN GURGAON https://www.guruwebdevelopers.com When it comes to SEO, one of the biggest challenges that content copywriters and marketers face is writing content that is optimized for search engines and at the same time, will also appeal to their readers and target audience. If you want to build quality leads and the right target audience, you have to get smarter with your content creation. Most times, business owners who have decided to opt for SEO are mostly concerned about top rankings and as such, focus majorly on search algorithms. After a while, they realize that they still aren’t getting the kind of results they sought for, and eventually conclude that creating effective SEO content is complicated. This happens because they failed to understand that in writing SEO-friendly content, the people – that is the target audience, comes first before search algorithms. Once you are able to understand this, writing an effective SEO content becomes a whole lot easier. Goals of SEO Content Writing Now having understood that, you also need to know that in order to thrive in your online business; you must go beyond simply ‘writing content’. There are two major goals that you must seek to accomplish when writing content. First, your content must appeal to the target audience which could either be customers, clients or perhaps just regular readers. Next and more importantly, your content must solve a particular problem. People go on search engines, primarily because they are looking for valuable content that would not only appeal to them, but also solve the problem that prompted them to search in the first place. So how then do you create content that meets those goals? How do you create content for your website that ranks highly on search engines and also persuades people? Asides from offering the best SEO services in Gurgaon, Guru Web Developers is here to provide you with some simple rules you can follow – to optimize your online content, just in case you can’t afford an expensive SEO Copywriter.

2. What is Content Optimization? Before we dive into the steps, it’s important that you understand what our subject matter is all about. Content Optimization is the process of making sure content is written in a way that appeals to readers, and also reaches the largest possible target audience. Now over to the factors you should consider, that would ensure you write optimized content for your website. Site Speed Site speed has always been one of the top ranking factors when it comes to SEO. It not only benefits the end users, but also the website’s credibility and here’s why… A study once carried out by Akamai revealed that: 40% of people abandon a webpage if it takes more than three seconds to load up fully 47% of end users expect a webpage to load in two seconds or even less The standard load time for websites is two seconds and if your site’s load time is longer than that, you should take steps to improve it. You could have useful and engaging content but it wouldn’t be beneficial to anyone, if it takes a long time for your page to load fully. This is because your visitors will end up leaving – before they even get the chance to view your content, as their attention span is short. They would leave because of a bad user experience and the chances of them coming across your website again, could be quite slim. Content Headline Don’t waste a valuable SEO copy. Your content could be unique and interesting, but if your headline doesn’t stand out; the click-through rate of your end users will be low. In a study once carried out by Impression Marketing, it was noted that a lot of bloggers spend time on content marketing – which includes creating content, tracking analytics, monitoring social signals and consumer reactions, etc. So, how much time do you actually spend in drafting a unique headline? In order to become more effective in SEO content creation, you have to focus on the things your readers observe first – one of which is the headline. Your headline should attract people’s attention and then, prompt them to read further.

3. Content Body The content itself is also a key element. People carry out searches because they are seeking valuable and engaging content. It is also important to consistently update your website as search engines feed on fresh content. In order to write a content that ranks well on search engines, it goes beyond the word count and over-optimization. You have to target keyword phrases and ensure that your readers have a smooth read on your site. It is also essential that you understand the end users, and niche your content down to the problem they are trying to solve. Your introduction also counts. It comes immediately after the headline and it ought to be compelling. Try to ensure that your introduction should contain at least one of your targeted keyword phrases. Keyword Frequency Keyword frequency means how many times; your chosen keywords appear on the webpage. To ensure that your content is effective SEO-wise, avoid stuffing it with keywords. Ideally put your keywords in your headline and your introduction, and ensure that its frequency matches the overall length of the content. Whether you are a business owner, a SEO consultant or a copywriter, these basic pointers and steps should guide you in your journey of creating contents that are SEO optimized. Approved Link: https://bit.ly/2FpY4PF