How Digital Marketing Experts for Car Dealers Craft Great Automotive Website Design

1. April 11, 2017 How Digital Marketing Experts for Car Dealers Craft Great Automotive Website Design Image 1: Employ Professional Services for Outstanding Automotive Website Design A website is a viable tool you can use to market your automotive dealership. But what makes a good website? It varies from industry to industry. For the automotive industry, in particular, a focusing on a user-friendly design that motivates prospects to visit your showroom is a good recipe for success. Digital marketing agencies specializing in car dealerships can help you do just that. Web Design That Converts Every company has different needs, and your dealership is no different. That’s why you need to customize your website to match your target audience’s preferences, something a digital marketing P a g e 1 | 3

2. agency can do with ease. Ideally, you should have pages of interactive videos showcasing your inventory and snapshots of your showroom. The agency starts by evaluating your dealership’s needs and style. They will then proceed with designing a responsive website that helps shoppers find what they are looking for with as much efficiency as possible. Ideally, the website development should be partnered with an SEO, PPC, or social media campaign to convert online traffic into paying customers. Structured for SEO Having a professional and visually striking website is great, but these efforts are all for naught if you don’t use SEO. Otherwise known as search engine optimization, SEO is paramount to focus on if you want your website to attract the right customers. Digital marketing experts can help by using a CSS navigation scheme that make it easy for search engine bots to read. This is better than using Flash or Javascript structures, as they make it hard for search engines to crawl through your pages. These companies can also create a navigation bar that links to your internal pages. Apart from providing a rundown of your website content, the navigation part is also important because it gives your site visitors quick access to the most important pages of your website, especially your inventory pages. Must Know New Trends Nothing is static on the Internet. One case in point would be how videos have emerged as a technological trend that has made quite an impact on car shoppers. According to statistics performed by Google, more than half of all car shoppers watch at least a half-hour video before purchasing. Digital marketers can easily incorporate videos on your website to generate buzz and present information in an entertaining and easy-to-digest format. Since more people today are using wearable technology like smartwatches, you also need to have a website that is compatible with this form of mobile technology. Digital marketers can customize your website and content, making sure the right coding is used so car shoppers have a smooth experience when researching from their wrist. P a g e 2 | 3

3. There are many factors to focus on as an automotive dealership owner, especially with regard to online marketing. Fortunately, there are professionals who can easily craft an automotive website design that is responsive, eye-catching, and up to date with market trends. About DealerRank: To make it big in the automotive field, you need DealerRank’s services. We can help take your dealership to new heights by fortifying your brand and online presence. Consult with us any time and use our services to build a following through your website and social media accounts. Sources: Understanding the Full Impact of Web Design on SEO, Branding, and More, Forbes.com Want to Sell a Vehicle? Attach a Video, AutoNews.com P a g e 3 | 3