These SEO Hacks Will Boost Your Automotive Digital Marketing Results

1. April 7, 2017 These SEO Hacks Will Boost Your Automotive Digital Marketing Results Image 1: Great Content Is a Cornerstone of Good Automotive Digital Marketing There’s good news for car dealers: 2016 saw a record 17.6 million cars sold in the country—the seventh consecutive year of sales growth. But before any car gets sold, a would-be buyer first has to find a suitable dealership. More often than not, they will turn to the internet to search for one. If you’re looking to improve your chances of appearing first on these search engine results pages, take note of these simple SEO tricks you can start implementing today: P a g e 1 | 3

2. Sign Up for Webmaster Tools It’s hard to know how to improve your dealer website’s searchability if you don’t know the problems to begin with. Luckily, Google offers a suite of webmaster tools that give you a peek into the nuts and bolts under your site’s hood. For instance, it can reveal your site’s loading speed, mobile compatibility, and even possible crawl errors from search engines. If you own a website, this is a must. Get Google Authorship Modern SEO is so much more than just stuffing your web copy with keywords. These days, Google and other search engines also look at the credibility and relevancy of the website. And if you write a blog for your dealership’s website, make sure to sign up for Google Authorship. Content with an identified Google Author are more likely to catch a user’s eye—and the more clicks your blog gets, the higher the chances that it will rank. Create Great Content There’s no getting around this one. Many other dealers will be trying their hand at writing content, and many of them might find it difficult to catch the eyes of readers. If you really want to break through the noise, you need to write content that is relevant to potential and current car owners and present it in an interesting manner. For instance, consider conducting an interview with your master mechanic on how to properly maintain a car for summer. Alternatively, you may also want to create an infographic on troubleshooting a car that won’t start. Refine Your Keywords Finding the right keyword requires fine balance. On one hand, you want to rank for keywords that are relevant to your dealership. On the other, such keywords tend to be very broad and as a result are very hard to rank for. If your site is not ranking, perhaps you should refine your keyword selection to include long tail keywords or keywords with less competition. P a g e 2 | 3

3. Don’t Forget about Metadata Metadata such as titles and descriptions are not user-facing, but are rather more for the benefit of search spiders who use these terms to identify and categorize your pages. Having these metadata present on your website makes it more likely to rank in search results. These simple tricks can make a marked difference in your SEO campaign. If you need help with implementing them and if you’re ready to explore more advanced methods, you are always free to get in touch with an experienced digital marketing agency. About DealerRank: DealerRank is an automotive digital marketing agency that helps dealerships maximize their reach and attract customers. We offer a full suite of digital marketing services that span everything from search engine optimization to online reputation management. As a trusted partner, you can rest assured that DealerRank will help you stand out in the crowded digital space. Sources: 5 Simple Ways to Improve Your SEO Today, BufferApp.com Five Easy Ways to Boost SEO, SocialMediaToday.com P a g e 3 | 3