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Many businesses dealing with e-commerce are taking notice of the increase in online searching of products and are actively getting on with PPC. In the fourth quarter of 2018, the spendings on Google search ads saw a rise of 43%.
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Take guidance from the following 5 tips and get an edge over the existing competition without surpassing your budgetary limits.
Balance Out the Ultra-Specific and Broad Keywords When you invest your money on the right, specific, and most searched keywords (related to your business), you will be able to earn the maximum with a limited budget. www.hestabit.com
Bid on Long-Tailed Keywords Once you have identified the long-tailed keywords with specific product details, you can continue to bid on the right ones and gain maximum conversions from your ads. www.hestabit.com
Bid on Similar Keywords Your Competitor Uses You can create campaigns with your competitor brand’s target keywords and bring the users to your advertisement. Provide better offers and earn significant revenues. www.hestabit.com
Avoid Using Competitor’s Branded Keywords These keywords are specifically for their brand and will bring benefits to you and not them. You’ll be investing in less qualified traffic. Your competitor has the option of complaining to google. 1. 2. www.hestabit.com
Be Transparent With Pricing Providing product pricing in the advertisement will ensure: 1. 2. Your users pay attention to your ad. Only the user interested in buying within the price range will make a click. www.hestabit.com
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