Adoption of Marketing Automation Software Highest in Retail & E-Commerce Industry

1. Why is Increasing Preference for Personalized Content Driving Demand Marketing Automation Software? The preference for personalized content is growing day-by-day across the globe. At the present time, the preference of consumers has been changing rapidly and they are now expecting organizations to come up with product recommendations that are based on their choices. Enterprises these days cannot just focus on creating a product and advertising it through traditional means, as now it has become important for them to opt advanced marketing strategies for staying relevant in their respective fields. Attributed to these factors, various companies have now started using marketing automation software, which can collect data and identify purchasing pattern. Get https://www.psmarketresearch.com/market-analysis/marketing-automation-software -market/report-sample the Sample Copy of this Report @ As per a report by P&S Intelligence, the global ​marketing automation software market is predicted to generate a revenue of $15,018.5 million by 2030, rising from $4,057.3 million in 2019, advancing at a 13.1% CAGR during the forecast period (2020–2030). Marketing automation technology manages multifunctional campaigns and marketing processes across different channels, automatically. Businesses can easily target customers with the help of automated messages across web, email, text, and social media platforms with the help of marketing automation software. Because of these advantages, the demand for this technology is growing considerably around the world. The two major offerings of marketing automation software are services and solutions, between which, the demand for different solutions was higher in the past. This is because of the growing fact that these solutions are widely being adopted for

2. generating maximum number of quality leads and for extracting real-time customer data from online channels across different industries. Different types of marketing automation software are content marketing platform, cross-channel campaign management (CCCM), through-channel marketing automating, lead-to-revenue management, and marketing resources management, among which, the demand for CCCM was the highest in the past. This due to the increased implementation of campaign management solutions track report generation over each campaign on each channel, providing customized offers, performing data analysis, and identifying and selecting target audiences. A number of industries are making use of marketing automation software, including banking, financial services, and insurance, information technology and telecom, retail & e-commerce, manufacturing, healthcare, education, and media & entertainment. Out of these, the largest demand for marketing automation software was created by the retail & e-commerce industry in the past. This is owing to the increasing consumer spending, rising preference towards adoption of next-generation technologies by retail companies, and increasing internet penetration. Make https://www.psmarketresearch.com/send-enquiry?enquiry-url=marketing-automatio n-software-market Enquiry Before Purchase @ Geographically, North America emerged as the largest marketing automation software market in the past, which can be ascribed to the presence of major software vendors in the region. In addition to this, rapid shift towards adoption of digital marketing platforms, wide awareness regarding the use of automation solutions, rising need for personalized campaign management, developments in cloud computing, and increasing adoption of automation tools in the retail sector are also the major reasons driving the demand for marketing automation software in North America. Hence, the demand for marketing automation software is growing due to the increasing focus on provision of customized services.