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Lessons in e-commerce marketing

Lessons in e-commerce marketing. What may work next? … . 4 th e-Commerce Summit 2013 Cebu City. Mannix Pabalan @ mannixbp hashtag digital, inc. http://www.hashtagdigital.ph. CONNECT | ENGAGE | TRACK. Your Full Assault Digital Marketing Partner. The nagging questions!.

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Lessons in e-commerce marketing

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  1. Lessons in e-commerce marketing What may work next? … 4th e-Commerce Summit 2013 Cebu City MannixPabalan @mannixbp hashtag digital, inc. http://www.hashtagdigital.ph

  2. CONNECT | ENGAGE | TRACK Your Full Assault Digital Marketing Partner

  3. The nagging questions! • What were the lessons from the past? • How do we compete/position in the internet business? • Can we even get a share of the audience “they” enjoy? • Can we keep up to the online and digital savvy expectations?

  4. Remember: there is always a room in the web for a new and intuitive offer … 1st stop … how do we want to be known

  5. research and analysis is the kick start! • What they have … • Account for their weak points …

  6. Define …

  7. What worked??? Outbound vs. Inbound Marketing Inbound Marketing is desired, impactful, targeted, and extremely cost effective.

  8. 65% of CMOs stated that in the current economic climate, it is easier to secure organizational “buy in” on new media/social media programsthan it was one year ago. Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget

  9. New media/social media channels are becoming more critical 77%stated they will take on a greater focus in their overall interactive strategy “Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.”

  10. TAKE AWAY LESSONS … • Online marketing is very powerful to push for revenue! • Caution: • Closely watch for your spend • Campaign structure • Targeting (keywords for SEM/ Audience for display) • Cost Income Ratio (CIR) • Cost Per Order (CPO) • Revenue

  11. FIND a way to Balance and get optimized …

  12. Image Ads • Retargeting • Banner placement • Facebook ads

  13. Content Marketing is CRITICAL

  14. What is Social Media Marketing? Face to Face networking or Word-of-Mouth Marketing in a virtual world

  15. What Social Media can do for you? BRAND ADVOCATE Online confidence build -up

  16. Social Media Process

  17. Social Media in B2B and B2C Source: HubSpot State of Inbound Marketing Report

  18. Social Media: Quick Facts • 49% of social media (SM) users log on daily • 31% agree SM is more credible than ads • 61% research purchases with SM • 36% use SM for purchasing decisions • 40% are talking and learning from specific orgs • 25% of users “feel better” about companies using SM • 89% of users use SM more/same as last year Source: CNW Group and Leger Marketing

  19. REMEMBER! Web Customer expectations will get “worst” … • Just meeting expectations will become unacceptable • Alternative to YOU is just a click away. • As Search Engines help you get visitors, it also helps the visitor get alternatives.

  20. Visit us at www.hashtagdigital.ph facebook.com/hashtagdigitalinc MannixPabalan @mannixbp @hdigitalinc

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