Digital Marketing Training in Chandigarh | Devex Hub

1. Types of Digital Marketing & How to Use Them Digital Marketing is the process of using digital technologies to create, control and deliver a message. It is used to promote a product or a service, raise awareness about a particular business or build relationships with potential customers. There are various types of digital marketing, and marketers need to understand how each type can be used to achieve specific objectives. You can achieve this by enrolling in a digital marketing course in Chandigarh. However, this article will outline the major types of digital marketing that are commonly used and explain how you can use them to help you achieve your marketing goals. Social Media Marketing Social media marketing is the use of social networks, online communities, blogs, podcasts, and other avenues to build a brand or product awareness, generate leads and increase traffic or sales. Facebook, Twitter, Instagram, and Pinterest are among the most popular social platforms used for social media marketing. It is an excellent platform to share content related to your business with a wide audience of potential new customers. The ads on social media are easy to target the relevant audience with its

2. multiple features to run ad campaigns. Search Engine Marketing Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility on the search engine results pages primarily through paid advertisement. Several different SEM strategies can be deployed to help businesses achieve their online marketing goals. It includes building new landing pages, developing targeted email campaigns, and using pay- per-click advertising to increase website traffic. Search Engine Optimization Another popular type of digital marketing involves the use of search engine optimization techniques to improve the visibility of a website within organic search results. Search engine optimization (SEO) is the process of making a website more visible in search results but is free. In other words, it is about helping your website appear higher on Google and other search engines and generate organic traffic. Search engines like Google, Bing, and Yahoo! use a complex algorithm to determine how to rank websites. The algorithm considers many factors such as page loading speed, number of backlinks pointing to your site, content, and quality of your website, and the number of social media shares and links to other sites on your site. How to Use Different Types of Marketing? Digital marketing is a booming industry that has its fingers in almost every part of a business's marketing strategy. From social media to email newsletters and other digital channels, you can use digital marketing to grow your business and reach more customers. Well, different marketing types serve different purposes. Not all types of strategies are accurate and yield the same results for all types of business. It depends upon a couple of factors you should consider while choosing a particular digital marketing strategy. For example, if your business is at the initial stage, then paid marketing is a thing for you. But once you have established an audience, then you might want to shift to SEO. The reason behind this is, paid marketing yields instant results and a higher return on investment compared with organic marketing. Similar to this, some other factors are; Type of business Target audience Stage of business Budget In a nutshell, marketing is the lifeblood of any business, and it is more important than ever in today's digital environment. But it can be a complicated subject to understand. Fortunately, there are plenty of different institutes offering digital marketing training in Chandigarh through which you know which tactics are right for your business goals and objectives. You don't have to implement every tactic.