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Why digital marketing is important ? Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.
Three Keys to Digital Marketing Success • Manage complex customer relationships across a variety of channels – both digital and traditional. • Respond to and initiate dynamic customer interactions. • Extract value from big data to make better decisions faster
What is a digital marketing strategy? What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
The Three Types of Digital Media • Paid Media: Paid media is what most people think of when they think of advertising. It’s the most traditional of the three types of digital media—you pay to leverage an existing channel. • Earned Media: Earned media is often referred to as “online word of mouth.” It includes SEO rankings, social media mentions, and content getting picked up by a third party. • Owned Media: Owned media is perhaps the least understood of the three types of digital media. It’s any media that is controlled directly by your brand, such as your company website, blog, or social media account.
What is digital or new media? New media is used to describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet.
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