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Building NPO Reputation to last

How can nonprofit organisations increase their effectiveness by creating and leveraging their reputation bulit upon Trust, Collaboration and Engagement Communications with multiple stakeholders

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Building NPO Reputation to last

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  1. Building NPO Reputation to last Building [NPO Reputation] to last Trust – Cooperation – Passion… Inspiring the Change! EACD Regional Debate Lisbon, 29th May 2008

  2. !! quot; #$% & ' quot;( ) $ ! # * quot; + , - . - / . , , 0 !! quot; #$% & ' quot;( ) $ ! # * quot; + , - . - / . , , 0

  3. #1- 1 ,quot; : 8< 1 ; 1 : 8>-1 B 1 = . = . F> A # 85 ? 1 1 > 8> 1 , 1 @ 31 5G5 . ,1 1 @ 31 4- 2- > A , 87 1 1 3 > A , 85 1 1 3 1 1 BA , C , >A , ? , 3 DC A B 3 % ;A 5 8E 1 3 D> A 6 3 % ;A 5 1 8E quot; 2 $ / 3 ,quot; 4 % 5 6 +++84 8 . 9 67 #1- 1 ,quot; : 8< 1 ; 1 : 8>-1 B 1 = . = . F> A # 85 ? 1 1 > 8> 1 , 1 @ 31 5G5 . ,1 1 @ 31 4- 2- > A , 87 1 1 3 > A , 85 1 1 3 1 1 BA , C , >A , ? , 3 DC A B 3 % ;A 5 8E 1 3 D> A 6 3 % ;A 5 1 8E quot; 2 $ / 3 ,quot; 4 % 5 6 +++84 8 . 9 67

  4. #1- 1 ,quot;

  5. #1- 1 ,quot; quot; 2 $ / 3 ,quot; 4 % 5 6 +++84 8 . 9 67 ! #1- 1 ,quot; quot; 2 $ / 3 ,quot; 4 % 5 6 +++84 8 . 9 67 !

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  7. 1 . 1 , .. , 1 1 D .. 1 % ; < E8 <7 31 . 1 1 1 . 0 , 1, 3 D 3 15 6 E % 66 ;8 6 ; ' ) < /' ( / &( 8 6& &# (+) $ 2 ; &## $ '& quot; &# )' ) ) (0 ' +$',& ( & &$( 0 7 /' &#) /(& & $ ) < &= &( )& 8 +(/& 3 , & & & / , & & /& $& )+) ,+ + ##0A.& &3 / # ' ) < /' ( ), (&# )' ) ( &082 )& 9:: > 6 .0, % $ & ) ) 3$ (%) ' ? (+) & . %@ 5 1 . 1 , .. , 1 1 D .. 1 % ; < E8 <7 31 . 1 1 1 . 0 , 1, 3 D 3 15 6 E % 66 ;8 6 ; ' ) < /' ( / &( 8 6& &# (+) $ 2 ; &## $ '& quot; &# )' ) ) (0 ' +$',& ( & &$( 0 7 /' &#) /(& & $ ) < &= &( )& 8 +(/& 3 , & & & / , & & /& $& )+) ,+ + ##0A.& &3 / # ' ) < /' ( ), (&# )' ) ( &082 )& 9:: > 6 .0, % $ & ) ) 3$ (%) ' ? (+) & . %@ 5

  8. & . quot; +++8 . 1 8 8 /9 - B & . quot; +++8 . 1 8 8 /9 - B

  9. + . 8 quot; +++8 . 1 8 8 /9 - : + . 8 quot; +++8 . 1 8 8 /9 - :

  10. . .- quot; 1 quot;C :C !!C BC 9C C quot;C 5C !!C C 5C :C 9:C 9:C C quot; +++8 . 1 8 8 /9 - 9

  11. . ! + H) % 0 - .. + - % % .. J D# 1 % 5 6 E 6> ! quot;L quot; M quot; $ 4- , % . 3 . 0 D!1 % 56E 66 $ 1 . , % 1+ 1 3 D 3 15 6 E % 66 -1 3- 3 D# - % ;?E <? 99

  12. . quot; 1 / D E 31 D ; > $ & $ . 3 %- ! 1 .+ D % 1 3 % - quot; - . % . . % , ( 1 $ M9 . quot; 1 3 +1 1 - . , @ 13 0 ,1 2 N M 1 . , , . , , , % . 3 K 1 . + 31 1 /' $& % . / +1. -1 0 1 .&' +( D+ 1 . M E 3 , -1 , - , , 3 + 3 % 1 K I , ( $ 1 % +1 , - .1 .-1 -1 1% , % 1 1 3 8 M &M 3 1 1% / 1 1 31 %3 % . +1 1K- . % 3 +/ #8 (& &)) .+ # $ < &()+ ) & / ,,+ / )< ( , $ .&' +()E quot; H quot; 1 -1 J% ( 1 & D5 6 E 6B 9

  13. . quot; 1 / D E 31 6 6 ; 6 F B C ,+ . 5!C , : C 3 3 B5C 1 1 / + . . , D .@ 1 E 1 + . . - , .+ + + - 5 C+ 1 . Bquot;C + + 1 1 . - : C 3. + - 31 . 3 55C + + / . B:C , 1 ,1 1 quot;!C 3 / 1 . , '& ))+&) .& (&))& B C 1 55C . 55C 3 55C . 31 quot; +++8 8 9 1 96G , 56 quot; 3 8 ., 9

  14. . # .888 # > 2 > 2 ; -1 . , . , , - . 1 . 1 3 ., 1 1 9, 1 3 -1 % 3 % 1 . 1 . 3 3 - . , 3 , - quot; - 3 + 3 1 1 + - ,3 1 . 1 . quot; ( 3 , % , = % . % / +1. 888 quot; 1 / % + 888 9

  15. . 888 9!

  16. . ) +O , 0 . -1 1 . I 0 /- 3 3 . 31 1 . quot; 1 1 quot; . - 1 % quot; 1quot; 1 M 1 . 1 , -1 . quot; 1 ++ / quot; 1 .quot; 1. - 3 + / Dquot; 1 1 quot; 3 0 1 1 , . % .. - E 9quot;

  17. . 1 # 33 &= !quot; $& ,& +( &( & #& ! C '&( &+ / 5 C 50 9 GC 9 >&, #& ! C $&,& C 95

  18. . ) . + . O )) I . 31 31 - . 3. 1 . 1 F #+&)H ,, ,& I # ( 0I #&( /& I &( # 0 . 1 1 - 3 9B

  19. . $ + + 3 .O (%& . ,,+ 0 - / ( ( & & . quot; 1 $ 1 &( /& L+ # 04 / J 4 & ! 1 &# )' )4 , 1 3 quot; - 1 3 -1 - & 1 . 1 . 1 $& 4 . > ## ' +$' ( 1. (+) ( '04 / ,, ,& )4 ($ J &( ,& & . & 1 1 1 K . )&/+( 0 4 M 1 1 #+&4 1 & 1 # /& &4 quot; 1 , 1 , (%4 4 1 1 6 && ) (&)) ))+&) 33&(& & 0 9:

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quot; D 1 1 16B H 5 6 E% 1 I = % .- 3 J% , , (& + (& +

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quot; D 1 1 8 66 1D5 6 E% Hquot; ,1- 1 J% 9

  22. . $ + .) / & . 1 + + . =1 3 + + + D&0&L+ &) ' # & '& , ) &( .( .- , 1 '&)& ' $) .+ + 3 9 3 . $ 1 = 0 1 . - 3

  23. . 3 . >+ / 6 33&(& +% - 3 . - 1 . 0 + . 1 . 13 # . 1 + / ++ 1 / 1 . -1 quot; . 1 . , , . / 3 1P 1 1 3 quot; 3 , 3 1. ? &# & 3 & )@ ? $ $ 3+ ,& #) &= ) &#0 L+ @ , $&N &() # 0 +(/& 3 + ' ( 0 quot; I % 1 % % 1, .1 H! J , . = . . I 1- % 1 .K+ / % 1 1 % ,. %1. % quot; / . , = I. % .% 3% @ & , 3 . 1- , ? '3 &(@ quot; 1. ? & 3 ( & /' '&(@

  24. . + . & -1 + . - 1 1 @ 1, ) 11 3 1 3 3, 1 . 1 - 1 0 - , - / . -=Q I Q+ 1 , . ) - 1. %- , 1 / +1. . - . + / + 1 . %+ .+ Q . , , ) 1 1 1. - + 1 1 Q. 3 + . 0 . H- J 3 . . quot; 1 D 1 6 I 6 >> I F I

  25. . $ +. + O 6 F ?; +&)) $&) @ / (& & /& ( ( & ( ( ( & / # 2 & # 'N ( 3&)) # & $&,& (% $ & ,,+ / ) &# ) ( ( & +.# / ,,+ / ) 33 () ( ( & .( 3 (,) ) & ' ( # / ( ( & / ,,+ / ) !

  26. . &3 . . Q O 6 F quot;

  27. . Q 888 P ;G F G L+& '&( &+ / # ( ( & &( /& &/ # )+# +) ,,+ 0 ' &) ( / /& , #&,& N P+ # 0 &( 3 / # /& / (&/ ( ; +'G +G6(+$ (& (+) % 6& ) 5

  28. . Q 888 B

  29. . Q Q 1 8 6 :

  30. . Q 888 FQ & ? % $ (+$) ' '&( &0&)@

  31. . Q Q ? J 3 & )) )@H #0& &(0' $ / .& ( )3 (,& ' $ 3& ) .& 3+# % / (& 3 ; + & 3 ' &()E 9

  32. . Q Q 2 (+) % 6& )

  33. . Q 888 , &( $ & /'&() 8 ' ( 3&)) &( #) 6(+$ (& & (+) % 6& )

  34. . Q Q > &( ,& &# ) ( / > (+, ($ J )N 3#+& #)H 9 5 quot; &0 B 6(+$ # /0 ) & >&& . % : )H + &) G - B K

  35. . Q Q 6 8 1 6 !

  36. . 888 888 ? ,,+ 0 & (&@ FQ & ? ,& ) 3 / 3+) @ quot;

  37. . Q Q & & . . ) / & , , . 3 # ( $ + $ ) $ 5

  38. . 31 22 &33&/ &#0 &33&/ &#0 1 ' &33&/ +( 1 ' &33&/ +( 1' 1' /' $& && /' $& && ))&, ))&, && // ,,+ // ,,+ )&& )&& % &0 &0 % +( ,&)) $& +( ,&)) $& ' )) ' ($& ($& .+) .+) &)) ,& ( (/) &)) ,& /) R 1 R 1 .. R 1 R 1 .. quot;quot; 1 9 .. 19 @@ ,, @@ ,, .. 1 3 .. 3 1 .. 1 3 .. 3 1 B

  39. . ) & & & + 7 , & & $& P F quot; >& +(& 5 &( & ) ) & 3 D6 +E (& & . K, . ( /#&) (&))8 $ .1 . 3#+& / $ +.# / R ' $ P F &(/& )G &# &3) + &) 8 99 + -1 . &' +() CA ? >A # B 1 9 1 ;A quot; C 1 . 0 9 (&)) (&#& )&) ! CA . ; M A ! quot; B , ## . S9 5 B5 9 :

  40. . Website Dianova 2007 16000 14000 12000 10000 8000 Visitas ùnicas 6000 4000 2000 0 o ir o o iro o ço o ril ro o o to br lh nh br br ai Ab os ub re ne ar Ju m M m m Ju ve M Ag ut ve Ja ze te O Fe Se No De 9 # F ) )H ! :B5 # 2 )H 9:! 9 '#0F ) ) &( $&H :: 9 ( 33 / /(& )&H C 9 # & (&L+&) ) , )) H!quot;

  41. . H888 / , . 1 1 8) . , 4 H + , 13 3 . K 1 M3 H / , - + 1 1 3 3 , , , 1 , +1 0 1- 1 888J W D 1 E% . ' % , = 1, 1+ . , 1 , + . / +1. J 1- / J & !1 % quot; 1 , , 2 S 0, % 92 % 3 $ 11 H888 /, quot; &quot; 2V - 1% M K . , 56 3 67 ,1 . , 1 quot; & 1 - / 9 ! . J , 1 8 % 1 8% & T, 3 H 1 1 . 1 - H 1 , 3 1 ,quot; & quot; 4 1 . 3 8 W. 15 6 888 16< ., 1/ 3 , +11 3 1 J H # 1 3, / + 1. J 1K( 3 % ,, @ 1 . , 3 , , $ 1 quot; -1 3 % . R 1 $ 1 1quot; 1 , quot; < 6 I5 6 J 6; 66 X 1 %M K . , . . quot;V @ 2 S . U %# 1 K , 9 UV K# 1 UV quot; 1

  42. . & )+( $ )3 / 3 & )#& &( T F ; )& + 6 &) ,& ' #0 P+&) ( &) +# A % # &() &' ( #AK & +

  43. . 13 (& & 8 +/ 6(+$ (& ,& !quot; 5 999 99 9 & #& && #& #& / # /#+) ,,+ 06& &# ,& quot;!

  44. . 31 % &'# # &( &(3 (, /& &' % &( &(3 (, /& / / (G &# )' , ( ( &,& (G &# )' , &,& ## // #### && # #GG P 22 OO P 6 T > ,.(+ G 9 9::quot; > ,.(+ G ::quot; 6 T /' % #& AO # # .. %& #G #& AO /' % %& #G 66 6&#$ 6&#$ A A ##&) &( && #G ##&) &( #G 66 ;; 6&& ' +)&G 6 &) && # #G 6&& ' +)&G 6 &) G 1I 3 %, % - , K .K , 1% 1 . % 13 1 4 % . 1 1 - .

  45. . 1 - , . / 1 . 1 % = . . ., - 3 0 1 . . 3. , , 1 1 = 1 0 . . 31 + 31 1+ 1 + 3 3 %- .. -1 !

  46. . (+ , ( )U V !9:9 : : 5! # %& / ,N N(+ , ( ) quot;

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